Advertising

The independent agency, founded in New Delhi in 1986, has expanded across India and Dubai, with AI set to drive its next phase of growth

The latest phase of the global campaign, shot at Conrad Bengaluru, highlights how Hilton’s hospitality helps travellers feel at ease while supporting the hotel chain’s growth ambitions in India.

Created with Enormous Brands, the digital-first campaign aims to make protein a central part of conversations around children's daily nutrition and healthy growth.

The advertising veteran, who spent over three decades shaping India's digital marketing industry, leaves behind a legacy of innovation, entrepreneurship and mentorship.

The jewellery brand partners with the actor to strengthen its appeal among younger consumers while celebrating its South Indian heritage and century-old legacy.

The insurtech platform's new multi-platform campaign highlights growth opportunities for insurance advisors through its technology-led ecosystem.

The partnership will provide BTG with capital and operational support while allowing the agency to retain its leadership, creative autonomy and independent identity.

Former Grey India chief, who built a career spanning advertising, marketing and business advisory, is remembered by colleagues as a visionary leader, mentor and larger-than-life personality.

The agri-input company will launch a nationwide campaign to promote its crop nutrition and crop protection portfolio.

Following a multi-agency pitch, the agency's Chennai office will handle the mandate across Lotte's confectionery portfolio, beginning with a campaign for PEPERO in India.

The expanded portfolio includes AI transformation consulting, agentic commerce and intelligent content, delivered through partnerships with Adobe, AWS, Google, Microsoft, Salesforce and Shopify.

The collaboration will enable enterprises to deliver verified, rich-media messages to Truecaller's global base of more than 500 million monthly active users.

Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the top-performing brands based on Ormax Mpact Scores.

The business, previously managed by EssenceMediacom, will move to PHD following a competitive review that also included Publicis Groupe.

Moving past traditional scoops, ice cream cakes, and sundaes, Baskin-Robbins has introduced non-ice cream baked desserts, including cheesecakes and mousse cakes.

The digital marketing company plans to use part of the proceeds to acquire the remaining stake in AdLift Marketing and expand its AI-led content and marketing capabilities.

Starting at Rs 99, the new offering targets between-meal consumption as the QSR chain looks to compete with street food, FMCG snacks and quick commerce players.

Starting at Rs 349, the new offering combines four momo flavours in one box as the QSR brand targets Gen Z, families and group dining occasions.

Agency's Delhi office to lead integrated brand and product communications following a multi-agency pitch.

Outdoor campaign in Bengaluru celebrates Mishra's six-year stint as Nitin Khanna takes over as chief marketing officer

Lifestyle jewellery brand aims to deepen its connection with young consumers as it expands its omnichannel presence across India

The Tata Group-owned airline has moved its media planning and buying business, with the account estimated to be worth Rs 100–150 crore.

The four-year extension continues a partnership that began with digital media and expanded to mainline media in 2018, with a focus on data-led consumer engagement and brand growth.

The two-match series in Belfast on June 26 and 28 will be broadcast on Sony Sports Network and Sony LIV, strengthening Spinny's presence in cricket sponsorship.

Through a series of stark, data-led creatives and a corresponding landing page, DSP highlights the behavioural challenges that often determine long-term investment outcomes.

Campaign invites individuals to join BASIC's 27,000+ strong agent network, build earnings through BASIC’s tech-led platform.

A nationwide campaign anchored in one conviction: Understand your financial wellness before you invest.

Featuring a soulful anthem by Sonu Nigam, the ‘Har Ghar Ka Humsafar’ campaign pays tribute to the aspirations, emotions, and dreams associated with owning a home.

Mondelez India introduces a new Silk offering featuring pistachio crème and crispy kadayfi pastry, priced at ₹550.

In partnership with Warner Bros. Discovery Global Consumer Products, the range includes backpacks, luggage, stationery accessories and more inspired by the Wizarding World.

The campaign highlights the unseen lives of delivery executives and frontline workers through the eyes of a child who sees his father as a real-life superhero.

India matches, semi-finals and final to be showcased on the big screen across select theatres, with ticket prices starting at ₹99.

Omnicom Media Group agency wins mandate after multi-agency pitch; to handle media strategy, planning and buying for investor awareness initiatives

Bare Bones Collective’s witty, character-driven film makes going solar feel like the most obvious thing an MP household could do.

Celebrity-backed ad volumes rose 34% during IPL 2026, with film stars accounting for 77% of all celebrity-led advertising.

Agency to drive AI-led search visibility across ChatGPT, Gemini and Perplexity while strengthening the baby care brand’s organic growth strategy.

The campaign celebrates the often-unforeseen impact of fatherhood on men and their families.

WPP Media projects 8.8% growth for 2026, with digital and commerce media leading the surge, while TV continues to decline amid streaming shift.

The film reimagines the automaker’s three-decade journey through the eyes of a child, blending nostalgia, technology and future mobility vision.

Building solutions company looks to strengthen brand visibility and support expansion plans through continued association with the actor.

Partnership will integrate AI agents into media analytics, social engagement, content workflows, lead management and client servicing to streamline operations and improve efficiency.

New ICC Women’s T20 World Cup 2026 film builds on Hyundai’s earlier cricket campaign, spotlighting the rise of women’s cricket with the message “We took ‘gentle’ out of the game.”

Broadcaster expands sponsor roster across AI, FMCG, luxury and wellness categories; adidas becomes first global sportswear brand to partner women’s cricket on the platform.

The Exchange Fest returns nationwide with higher ₹500 per piece vouchers, building on last year’s strong consumer response.

Dan Wieden Titanium, Glass: The Lion for Change, and Innovation Lions shortlists announced; remaining categories to follow through June 26.

Agency to partner with Tilaknagar Industries to strengthen Imperial Blue’s cultural relevance, drive youth recruitment, and build on the legacy of the iconic ‘Men Will Be Men’ platform.

Agency to lead digital marketing and communications strategy aimed at strengthening financial literacy and expanding the platform’s reach among India’s underserved middle class

Mahindra, Diageo, Apple, Pernod Ricard and Mondelez among advertisers backing ZEE's integrated FIFA World Cup 2026 coverage.

Created by BUZZINga, the campaign uses India's only thermal imaging camera to demonstrate a 15°C surface temperature reduction, turning product performance into visible proof.

Former Managing Partner Manika Juneja steps into COO role after over 15 years of experience in scaling teams, driving integrated growth and leading new business at Dentsu Creative.

AGL will handle digital media strategy, social media, influencer engagement, and data-led marketing solutions across Radico Khaitan’s portfolio, including Magic Moments Vodka, Rampur Indian Single Malt, and 8PM Whisky.

The move is aimed at creating a more connected, agile, and client-centric creative ecosystem while preserving the distinct identities and cultures of the individual agencies.

Following its digital rollout, the brand takes its sustainability message to print, spotlighting India's first naturally degradable milk pouch and its journey back to nature.

The new platform will spotlight artists, charts and music industry developments across India’s multilingual music landscape, spanning Hindi, Punjabi, Tamil, Telugu and more.

The campaign shows how PayNearby Saathi is helping customers access everyday digital and financial services with greater ease, confidence and trust

Tech giant leads ad share across both Connected TV and Linear TV; Linear TV ad volumes grow 4.16% over previous season.

Advertisers spending year-round on the platform have tripled in two years, driven by demand for AR, chat-based and AI-powered advertising solutions.

Collaboration aims to help enterprises move beyond SMS with verified, rich-media customer communication across India, Africa and other international markets.

CEO Fernando Fernandez says the company will not miss the ‘Indian opportunity’ as it eyes long-term growth through high-margin beauty, wellness and personal care categories.

The creative leader leaves behind an award-winning body of work, including a Cannes Lions Gold, Grand Clio, and Grand Effie, across brands such as Ujjivan Small Finance Bank, Dettol, Nescafé, and Campa.

The campaign, built around the tagline “Har Shehar Dikhega India Ka Naya Andaaz,” is currently live across key railway hubs, including Prayagraj, Anand Vihar, and Moradabad.

The partnership will support the luxury hotel brand’s ‘Stay in the Moment’ platform, spotlighting wellness, mindful travel, and India’s growing influence in the global luxury tourism market.

Priced at Rs 60, the premium energy drink is available in two variants—Passion Rush and Classic Rush—and is backed by the ‘A-Rush, A-Game On’ campaign.

The outdoor activation promotes the brand’s Heavy Duty WiFi Inverter AC range and extends its multi-city summer marketing initiative.

The AI company says the filing gives it the option to go public; timing and size of the offering remain undisclosed.

The five-episode AI mini drama series, Darbar Diaries, is built around the key strengths of the realme 16T 5G, positioned as the “8000mAh 3-Day Powerhouse.”

Content producer delivered around 200 hours of programming across TV, OTT and digital platforms; expands footprint with Lehren Networks and Moving Image Studios acquisitions.

A heartwarming cricket story shines a spotlight on the strength of branded toughened glass and the importance of creating safer spaces

The Oxford-born cookie chain will debut with its signature freshly baked format, offering premium flavours, live-oven baking, cookie shakes and gifting options starting at Rs 1,500.

Digital and influencer-led promotions continue to dominate the violations landscape, with Meta platforms accounting for nearly 80% of digital cases.

The partnership marks the agency’s first campaign for the brand, launched during IPL 2026 with Ranbir Kapoor in humour-led films directed by Amit Sharma.

The campaign addresses the widespread consumer perception that primarily associates Ranjit with baniyans or vests.

Centered around the message, “Periods are normal, but no two periods are the same,” the street play used humour, music, satire and relatable everyday moments to challenge the stigma.

The agency will handle media strategy, planning and buying for the matchmaking platform across online and offline channels, further strengthening its South India growth momentum.

Launches new ‘Main Bhi…’ campaign films highlighting stain protection and scratch-resistant finishes through relatable everyday moments.

Winners meet Mumbai Indians stars Jasprit Bumrah, Trent Boult and Deepak Chahar after experiencing their first-ever live cricket match during the T20 season.

India honours ad legend for reshaping modern advertising and creating culturally rooted campaigns that defined generations.

The agency will handle brand strategy, creative communication, and digital storytelling for the QSR chain in India.

The new Sting flavour is introduced through a stylised campaign blending humour, cinematic action and youth-focused storytelling.

The industry recognises Joshi’s contribution to advertising and communication following his appointment as Chairman of Prasar Bharati alongside his role at Omnicom.

The new platform, ‘Suraksha ke Sang Jiyo Apne Rang’, positions paint as both a design and protection solution for modern homes.

The World Bee Day campaign highlights the role of bees in sustaining food systems and biodiversity while raising awareness about threats from habitat loss, pesticides, and climate change.

Through three slice-of-life films, the brand highlights frizz control and shine while addressing the everyday pressures faced by women.

Rebrand introduces ‘Move Your Way’ philosophy, blending individuality, movement and self-expression as brand sharpens culture-led positioning.

Scott Howe to continue as CEO, reporting to Arthur Sadoun as Publicis doubles down on data, AI, and agentic transformation.

Platform enables real-time contextual ads within AI conversations as brands shift from search to prompt-driven discovery.

Association comes as the brand expands communication around its new nourishment-focused range built on the ‘Poshan Ka Pehla Sparsh’ platform.

Risk-based framework classifies content into high, medium and low categories; public feedback invited until June 13, 2026.

As part of the refresh, Quaker® is highlighting 12g of natural protein and 33% fibre across its communication, packaging, and marketing touchpoints.

The campaign, built around the tagline “For You, Forever,” highlights themes of self-purchase, personal milestones, and gifting

Wieden+Kennedy Mexico CCO to lead jury at Goafest 2026, recognising excellence in social and influencer-led creativity.

London-shot ‘NOTHING (CHARLI XCX)’ campaign promotes Headphone (a) and spotlights 135-hour battery life.

Seven Titan brands come together in a first-of-its-kind inclusive storytelling initiative designed exclusively for the ISL broadcast.

Backed by Mankind Pharma, the campaign uses Bedi’s comic timing and cultural recall to position the brand as a trusted fix for post-meal indulgence, not a deterrent to it.

Interim order restrains 44 entities from unauthorised use of the entrepreneur’s identity, signalling broader legal recognition for founder-led personal brands.

On-ground campaign across Southern India cools surfaces by up to 15°C, turning product performance into a lived barefoot experience.

Streamlined model brings Publicis, WPP, and Stagwell on creative duties as brewer aligns agency ecosystem with EverGreen 2030 growth strategy.

Tilt Brand Solutions-crafted campaign highlights ‘3x freshness’ proposition through a working mother’s daily routine.

The #OGInfluencer campaign highlights the everyday role mothers play in shaping confidence, resilience and values long before the age of social media.

The campaign uses a transparent bus to showcase booking features like 360° views, safety checks, and real-time information.

The new hub to drive AI-led, data-driven marketing solutions across FMCG, D2C, healthcare and tech sectors.

‘Ghar ka kaam sabka kaam’ film reframes household chores as shared responsibility, sparking cultural reflection beyond celebration.

The campaign features global DOOH rollout, including activation at Piccadilly Circus

AAAI and The Advertising Club’s initiative will feature inter-agency tournaments, fitness sessions and experiential games to encourage networking and camaraderie among delegates

The new campaign marks a bold brand repositioning with ‘Unapologetic As I Am’ and introduces a comfort-first lingerie line designed for everyday wellness.

Digital-first campaign featuring Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer targets young India with seamless payments and quick credit solutions.

Move strengthens production house’s lifestyle and fashion portfolio with a decade-long stylised storytelling expertise.

Three-film campaign highlights skincare personalisation, product authenticity and K-Beauty discovery on Myntra Beauty.

Expanded partnership covers brands like Persil, Schwarzkopf and Syoss, building on WPP’s existing European media remit.

Digital-first narrative blends real-life stories of athletes, creators, and professionals to redefine modern masculinity and movement-led self-care

Multi-year deal to transform global digital platforms with fan-first innovation and immersive experiences.

Initiative spans 14 cities as temperatures cross 40°C, signalling stronger focus on gig worker welfare.

Digital-first campaign set in Singapore highlights blend of planned and spontaneous travel experiences.

Agency to lead brand strategy as Gulf Oil shifts to category-led positioning and strengthens consumer focus.

The new film promotes preventive health habits for 50+ consumers, linking daily nutrition to long-term wellbeing.

Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth.

CPG slowdown and client losses weigh on performance, while AI investments and new business wins signal recovery path.

McCann India-led film blends nostalgia, music and high-energy storytelling to target young urban riders.

Agency to handle end-to-end brand strategy, digital, social, packaging, and experiential duties for the full portfolio.

Digital-first campaign positions mixer grinders as symbols of familiarity and comfort during life’s biggest transitions.

Company defends minimalist ‘GI’ identity as “well thought through,” despite similarities with Australian agency Guerrilla’s branding.

The trio will head Sustainable Development Goals, Branded Content and Entertainment, and Brand Experience and Activation categories

The company has been set up to accelerate enterprise AI adoption in India by combining Meta’s AI capabilities with Reliance’s enterprise network, AI infrastructure, and Jio’s nationwide connectivity.

The special livery on Airbus A330-300 celebrates the airline’s partnership with Mumbai Indians, blending sport, culture and connectivity.

Partnership with WPP Media agency continues after 15+ years, covering strategy, planning and buying across platforms.

Revamped logo and visual language mark 55-year transformation, to be rolled out across retail, packaging and digital platforms

Agreement signed at Mantralaya in presence of Devendra Fadnavis, Eknath Shinde and Pratap Sarnaik; duo to lead campaigns on road safety and passenger awareness.

Campaign featuring Krunal Pandya and Phil Salt positions the wireless Dolby Atmos soundbar as a match-day entertainment upgrade.

The world’s fastest man returns in RCB colours, reinforcing his long-standing association with the franchise and admiration for Virat Kohli.

To lead Health, Design, and Audio & Radio categories at ABBY Awards 2026 powered by The One Club | The One Show.

The on-ground activation brings the brand’s cooling proposition to life through a visually striking installation featuring a live performer frozen mid-motion amid artificial snow and icy backdrops.

Six senior leaders across creativity, strategy, innovation and growth roles to steer regional transformation under Sean Donovan.

Six senior leaders across creativity, strategy, innovation and growth roles to steer regional transformation under Sean Donovan.

StudioX crafts strategic rebrand blending legacy, technology and future growth ambitions.

Festival expands global representation with first-time jurors from Dominican Republic and Venezuela; diverse line-up reflects evolving creative landscape.

The brand launches ‘Built Different’ campaign targeting Gen Z grooming trends.

The partnership is to support launch campaign across platforms as company expands in India.

The campaign centres on themes of persistence, resilience, and self-belief, drawing parallels between Singh’s journey and the company’s growth story.

Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms.

The runway-inspired campaign positions cookware as a lifestyle product focused on design, health, and usability.

Following a multi-agency pitch, the mandate will be led from Mumbai, spanning creative, media and PR to drive brand growth and engagement in India.

The campaign highlights the role of people, trust, and impact in defining leadership across healthcare and sport.

The partnership includes a documentary-style campaign film featuring conversations with Co-Creative Director Greg Williams, offering a glimpse into Chopra’s life and creative outlook

The campaign aims to create awareness and encourage food choices driven by mindful and conscious eating .

Creators can now tag products directly in Reels, enabling seamless purchases and unlocking new monetisation opportunities.

Goldman Sachs engaged to review options as PR arm faces revenue decline and group pushes for £500 million cost savings by 2028.

The Coca-Cola Company brand hands over its digital voice to a Gen Z icon as part of its new ‘Feel the Taazgi’ campaign.

This partnership will drive social-first storytelling and shift brand narrative towards everyday wellbeing and lifestyle-led engagement.

The first campaign highlights Myntra Beauty’s ‘Glow Up Days’ event, blending aspiration with everyday relatability to engage Gen Z and millennial shoppers.

Agency expands client roster across sectors while doubling down on AI-led planning and proprietary tools.

Priyamani and Ashlesha Thakur star in a light-hearted film that turns everyday hesitation into instant indulgence.

As part of the partnership, the brand will roll out an integrated campaign across print and visual media in April.

The new campaign highlights the power of Finish Ultimate Plus tablets with Bosch dishwashers, challenging myths around pre-rinsing in Indian kitchens.

The agency to handle end-to-end media planning and execution across India to boost brand visibility and consumer reach

The actor will front integrated campaigns across TV, digital, and social media to highlight stainless steel’s role in everyday life and nation-building.

The collaboration brings together One Hand Clap’s creative capabilities with Agenseed’s expertise in content distribution and amplification.

Conceptualised by Lowe Lintas, the TVC positions gemstone jewellery as a form of self-expression, blending colour, mood, and individuality.

Backed by patent-pending Hydrosome Technology, the SPF 50+ sunscreen promises enhanced UV protection on contact with moisture, supported by a multi-platform rollout across OTT, digital, OOH, and influencer ecosystems.

The partnership to spotlight preventive nutrition and promote everyday wellness habits through integrated campaigns.

The partnership aims to sharpen digital storytelling and build a stronger, more consistent brand voice across platforms.

GCMMF reports ₹73,450 crore in sales, driven by expansion across markets, products, and global footprint.

Moves on after nearly nine years at Novartis to lead communications and social impact initiatives at the airline

Bringing over 20 years of experience, Jain will steer integrated communication strategies aligned with business growth and stakeholder expectations.

The multi-year deal reinforces CEAT’s cricket-first marketing strategy and growing roster of athlete endorsements.

The partnership aimed at boosting brand visibility and supporting expansion across NCR and North India markets.

The platform, live in Gurugram and Noida, unveils a digital film highlighting modern parenting needs, offering 15,000+ products with 60-minute delivery and convenience-led features

The pan-India multimedia push celebrates everyday “golden moments” across generations, positioning EXTER as a bold, youthful compact SUV.

New global CEO highlights AI, agility, and integrated capabilities as key to rebuilding competitiveness

Brings over 15 years of experience across hospitality brands including JW Marriott Chandigarh and IHG Hotels & Resorts

With a youth-first push, the brand shifts analogue watches from functional timepieces to expressions of identity, backed by a multi-city campaign and culture-led collections.

The test rollout in select markets introduces enhanced story controls, deeper insights, and personalised engagement tools.

PivotRoots and Arena Media to jointly drive full-funnel strategy aimed at boosting brand presence and digital growth.

The new campaign introduces colour-coded momos, live scoreboards and match-ready combos to turn fan engagement into a food-first experience.

Pilot gains traction in the U.S. with global rollout planned, as company tests ads without impacting user experience.

Fintech platform makes its first foray into sports partnerships, targeting young, digital-first consumers through cricket-led engagement.

The campaign uses a cricket setting to illustrate how unexpected situations can arise in daily life.

Aiming to boost visibility in the decorative paints segment, the brand banks on star power to deepen consumer trust and expand market presence

Shifting focus beyond gym culture, the brand highlights everyday activity to connect with a wider, more relatable consumer base.

The partnership with BCCI aims to transform fan experience through AI-powered, conversational match insights across broadcast and search.

The campaign extension taps into the rising cultural influence of young athletes to normalise skincare as a daily routine.

The move signals strategic shift towards scaling visibility and strengthening connect in the daily-wear fine jewellery segment.

At the centre of the portfolio is Birla Estates as Principal Partner, occupying the front-of-jersey position.

From AI platforms to FMCG giants, diverse brand mix signals IPL’s enduring pull across TV and digital.

The digital film brings the iconic “pop and crunch” moment to life, turning an everyday bus ride into a shared, musical experience.

Former Japan CEO takes on expanded regional role, citing Asia Pacific as a “hotbed of creativity and growth potential.

Former Japan CEO takes on expanded regional role, citing Asia Pacific as a “hotbed of creativity and growth potential.

The campaign blends cinematic storytelling with high-performance cleaning and the brand positions everyday chores as visually satisfying experiences.

The former India captain to lead brand campaigns as the company accelerates its renewable energy and infrastructure ambitions

The new update aims to streamline collaborations, enabling brands and creators to discover, connect and execute campaigns within a unified ecosystem.

The former performance marketing lead steps into expanded role after five-year stint with the brand.

The campaign film reimagines a classic game to position travel as a playful escape from everyday routines.

Apple may introduce ads in maps search results, rollout likely this summer.

The campaign signals shift to instinct-led, multi-sport performance and expanded focus on apparel and footwear.

Franchise adopts a fan-first approach, positioning supporters as family through immersive storytelling and on-ground experiences.

The film reframes mosquitoes as unwelcome intruders, urging households to adopt preventive measures against breeding and disease spread.

The partnership focussed on access-led fan experiences and rewards underscores growing brand investment in franchise cricket engagement.

The campaign centres on a protagonist who prioritises reliability in every aspect of her home from interiors to electrical infrastructure.

The campaign highlights collagen-led, nutrition-first approach as brand expands focus beyond topical beauty solutions.

‘Play Hard. Rest Easy’ spotlights off-field athlete moments, highlighting the versatility of the Classic Clog.

‘What the Sigma?’ report finds children navigating a seamless digital world where ads, entertainment and identity increasingly merge.

The mandate takes over from Lintas to handle multi-platform campaigns across TV, digital and social, building on prior WPL association.

The 30-second campaign film captures Bumrah in relaxing everyday moments off the field, showing how the AIRism Oversized T-shirt fits into his daily routine.

Alongside the collection launch, the brand has also unveiled adbyarvind.com, a new digital platform aimed at strengthening its direct engagement with consumers.

Participants can submit the most iconic “maa dhamkis” on Instagram for a chance to win ₹50,000 as the brand taps nostalgia to spark conversations around sleep discipline.

The duo will headline the brand’s upcoming campaign, revealed through a playful ‘Pepsi Vanity Trailer’ twist that sparked online buzz.

The campaign highlights everyday aspirations and progress, introducing the brand’s new sonic identity as it targets Indian consumers and channel partners.

The deal integrates AdgeAI’s analytics and content intelligence capabilities into Publicis’ production and AI ecosystem to help brands measure and optimise creative performance in real time.

The move comes as HMD continues to expand its presence in India, with a focus on design, durability, and repairability, while also integrating AI-led features across its device portfolio. The launch of its first smartphone of 2026 marks another step in the company’s growth strategy for the Indian market.

The collaboration focuses on themes of individuality, personal milestones, and the enduring appeal of natural diamonds.

The nationwide campaign explains the transition from SRL Diagnostics while reinforcing trust and the importance of preventive health testing.

Conceptualised by Moonshot, the campaign film shows the newly launched smartphone being delivered to customers’ doorsteps moments after its on-stage unveiling.

According to the hospital group, the initiative aims to recognise the collaborative support system that often exists around mothers during childbirth and early motherhood.

Berlin-based agency will join Havas Media Network Germany, with Styleheads MD Eike Faecks set to lead the unified experiential and cultural marketing offering.

The actor and producer joins the luxury Maison’s roster of international ambassadors as the brand continues to collaborate with influential figures from film and culture to strengthen its global presence.

The social content & influencer marketing and creative commerce added; Sustainability categories merged; winners to be announced at Goafest 2026.

The mandate comes at a pivotal growth phase for the brand, which has expanded to over 260 outlets and is targeting 500 stores across Tier 1, 2 and 3 markets.

The industry body aligns legacy with a contemporary visual system to reflect its evolving role in India’s dynamic marketing landscape.

The campaign highlights Nayara Energy’s role in keeping the country moving every day, without interruption.

Shubham Gaur shared an Instagram story alleging that Galgotias University reached out to him for a reel collaboration, describing it as a “non-collab.”

The company to transition from holding structure to single integrated entity across four operating units and regions.

The company forays into wellness and lifestyle segment with new range targeting homes and offices amid rising air quality concerns.

The campaign focuses on senior-specific digestive care solutions.

The beauty group to consolidate media planning and buying under a single network after global review.

Founded by Namrata Chawla and Varun Khiatani, the new agency will build structured, tech-led marketing systems for founders and brands.

The 2021 US Open champion joins Roger Federer, Shingo Kunieda and Cate Blanchett to promote the brand’s LifeWear philosophy

The digital film promotes its 100% Natural Lip Balm through a humour-led storyline that reimagines a tough on-screen persona in an everyday lip care situation.

The campaign presents oral care as part of an athlete’s routine and highlights Dual Zinc + Arginine technology, which the company says helps prevent eight dental problems.

The new identity is deliberately purpose-led aligning employee experience, customer engagement and commercial strategy under a single, unified narrative

The latest film links on field preparation with in-app gameplay, using a broadcast-style format to highlight discipline and match readiness.

‘The Premium You Deserve’ highlights priority, space and care, as the airline accelerates fleet retrofit and brand transformation.

Pidilite brings nostalgia and humour together to spotlight everyday fixes, with Blinkit woven into the modern-day narrative.

Nestlé India’s new digital push uses spice as a metaphor for individuality, positioning the Spicy range as a badge of bold, self-assured choices.

The campaign film opens at a busy traffic intersection where a minor collision sparks a heated argument between two drivers.

Large-scale study finds generative AI ad creative performs on par with human-made ads in live campaigns, with viewer perception shaping engagement.

The products will be available for a limited period exclusively on Nykaa, starting at INR 225.

Hershey’s India rolls out a Valentine’s Day campaign that uses humour and social context around public displays of affection to position Hershey’s Kisses as a light-hearted, socially acceptable way to express love.

Cricket icon Virat Kohli fronts Duroflex’s latest brand film, reframing quality sleep as an essential contributor to physical recovery and everyday performance while introducing the Airboost™ mattress range.

Media agency strengthens its talent bench with strategic leadership appointments to drive growth and client impact.

Agency appointed to drive social engagement and platform-native campaigns for the gold brand.

Agency shifts strategy to creator-first, platform-native content that taps culture and engagement.

Funding seen as vote of confidence in the company’s AI-led, data-driven marketing intelligence platform

Crypto exchange rolls out ad films and initiatives that tackle misconceptions and emphasise fundamentals for responsible participation.

Brand’s latest ad film reframes everyday bathroom routines as moments of personal rejuvenation.

The first film stars YouTube creator Kabita Singh of Kabita’s Kitchen, whose content journey began in her home kitchen and later grew into a large digital platform.

The ad film conceptualized by Leo Burnett India explains why the e-commerce platform decided to sponsor the Namibia cricket team.

Fintech platform’s campaign highlights the aspirations of India’s youth as it marks a decade in business.

British ad giant restructures creative unit to simplify client offerings amid industry shifts.

Digital campaign pairs Khushi Kapoor and Orry to present saucy new menu through playful conversation and indulgent food moments.

Brand explores modern expressions of love with music, digital engagement and personalised gifting.

As it prepares to introduce advertising on ChatGPT, OpenAI is building a dedicated ads integrity team to curb misleading and fraudulent ads while safeguarding user trust.

The shapewear brand’s latest digital film uses humour and celebrity presence to frame confidence as the ultimate style statement.

Featuring brand ambassador Aneet Padda, the ‘Bee My Valentine, every day’ campaign shifts the focus from grand gestures to the quiet rituals that define modern relationships.

Streaming giant celebrates a decade of storytelling in India with a film honouring audiences, fandoms and shared cultural moments.

The Reliance Consumer Products brand launches its first full-scale TV campaign with Amitabh Bachchan, spotlighting affordability in India’s crowded packaged water market.

Jewellery major opts for sustained urban visibility to showcase ‘Radiance in Rhythm’ collection across five markets

Australian skipper plays comedian, golfer and chef in tongue-in-cheek films teasing the streamer’s cricket coverage

Columbia, Harvard and TU Munich researchers analyse real-world campaign data from Taboola platform

Omnicom Media India agency to handle full-funnel media activation following competitive review

Senior media professional brings over two decades of industry experience to Omnicom-owned agency

FMCG remains the backbone of television advertising even as brands recalibrate spends amid digital expansion

Formerly Zomato, Eternal steps up marketing investments while posting strong revenue growth and improved profitability across key business segments.

Sony Entertainment Television’s flagship culinary show ropes in sponsors across food, cookware, energy and household segments for the new season

Brands team up to reposition frozen snacks and air fryers as everyday staples in modern Indian kitchens

Brand launches clothing line priced from ₹599 as it targets everyday lifestyle wear and wider consumer base

EV maker spotlights real-world riding moments to show how technology quietly enhances daily commutes.

Jemimah Rodrigues, Deepti Sharma and Shafali Verma rally the nation in a first-of-its-kind campaign backing India’s men ahead of the home World Cup.

Aditya Birla Jewellery’s Indriya spotlights modern brides, heritage craftsmanship and intimate family moments in its latest nationwide bridal campaign.

Brand’s latest film links sauce-coated chicken to everyday workday cravings and sensory indulgence

Alia Bhatt–founded brand expands into personal care with dermatologist-tested, eco-conscious products for infants and young children

Indian batting star fronts brand’s neuroscience-led shoes focused on mental readiness and recovery

New digital film focuses on parental anxieties around protecting babies’ skin during their first winter.

Skincare brand taps pop-culture nostalgia and meme humour to spotlight tan-removal range during anniversary sale.

The biscuit brand’s latest festive campaign uses a Punjabi family’s Lohri celebration to explore choices around migration, roots and shared happiness.

New film celebrates grassroots cricket and Tata Capital’s four-year association with India’s premier women’s T20 league

The Karnataka Milk Federation is exploring an official dairy partnership with Royal Challengers Bengaluru for IPL 2026, signalling a potential shift in the franchise’s sponsorship line-up.

The advertising network honours the late creative leader by installing his photograph and iconic advice at its Mumbai office entrance.

The new film featuring Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter celebrates spontaneity, travel and living in the moment

The new campaign highlights family traditions and fresh beginnings while showcasing the brand’s Style Colour Smart Interior range.

Home Credit India has launched its first AI-generated digital campaign, #SapnoKaNayaSaal, using everyday New Year moments to position timely credit as an enabler of personal aspirations.

Swiggy Scenes’ on-ground installation contrasts staying in on New Year’s Eve with the pull of live, hyperlocal celebrations, encouraging people to swap couches for city events.

The global sportswear brand marks a key step in its India strategy by onboarding actor Janhvi Kapoor to strengthen its fashion and fitness positioning in the market.

Sports nutrition brand One Science Nutrition has roped in actor and fitness icon Tiger Shroff to amplify awareness around authentic supplements and active lifestyles.

Jos Alukkas has appointed actor Dulquer Salmaan as its brand ambassador, with the actor set to feature in upcoming campaigns highlighting jewellery as a marker of personal milestones and expression.

The campaign traces Travis Scott’s journey from early aspirations to global stardom, positioning Powerbeats Fit as a symbol of persistence and creative drive.

Dove expands its Reborn Stronger philosophy with The Reborn Collective, a cultural platform blending podcasts and music to spotlight stories of resilience and renewal.

Pinterest has struck a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform