Crossbond ropes in Ranveer Singh as brand ambassador

Crossbond has announced the appointment of Ranveer Singh as its brand ambassador, marking a strategic move to strengthen its presence in the Indian market.

As part of the partnership, the brand will roll out an integrated campaign across print and visual media in April. The campaign will feature two television commercials spotlighting key products such as HDMR Max and Boiltough, aimed at showcasing durability and performance.

Operating in the engineered wood and decorative panel segment, Crossbond is a part of the Metro Group. Its portfolio spans MDF boards, HDMR boards, particle boards, laminates, acrylic panels, and flooring solutions, catering to furniture, interior design, and construction needs.

Through this collaboration, Crossbond aims to enhance visibility among architects, interior designers, dealers, and end consumers, positioning itself as a go-to brand for modern and reliable design solutions.

Commenting on the association, Ranveer Singh said he is excited to partner with a brand that stands for strength, reliability, and contemporary design, adding that quality and finish play a crucial role in shaping modern spaces.

Ram Agarwal, managing director, Crossbond, described the partnership as a significant milestone, noting that Singh’s personality and energy resonate with the brand’s evolving vision. He added that the collaboration reflects Crossbond’s commitment to driving innovation, craftsmanship, and design-led growth across India.