Omnicom Advertising Asia unveils new leadership team to drive growth and cultural relevance

Omnicom Advertising Asia (OA Asia) has announced the formation of a new regional leadership team aimed at accelerating growth and enhancing long-term cultural relevance for brands across Asia.

The newly formed team brings together six senior leaders spanning creativity, innovation, strategy, intelligence, business development, and marketing, reflecting a move to better translate cultural and technological shifts into business opportunities for clients.

As part of the structure, Peter Khoury has been appointed Chief Creative Officer, Melissa Daniels as Chief Innovation Officer, and Emmanuel Sabbagh as Chief Strategy Officer for OA Asia. All three will take on expanded regional responsibilities while continuing in their existing leadership roles at TBWA Singapore.

They will report to Sean Donovan, President of OA Asia.

The leadership team is further strengthened by Andreas Krasser, who expands his remit to Chief Client Partner while continuing as CEO of OA Hong Kong, and Ellie Brocklehurst, who steps in as Chief Growth & Marketing Officer for the region.

They join S. Subramanyeswar (Subbu), who was recently appointed Chief Knowledge Officer alongside his role as Chief Strategy Officer of OA India, following the close of Omnicom’s acquisition of IPG.

The team will work closely with agency networks such as TBWA, McCann, and BBDO to help brands navigate an increasingly fragmented consumer landscape. The focus will be on delivering creative solutions that balance short-term performance with long-term brand building and measurable growth.

Supporting this structure is OMNI, Omnicom’s AI-driven marketing intelligence platform, which integrates data with cultural insights from across its agency ecosystem to deliver more contextual and actionable intelligence.

Commenting on the development, Donovan said Asia presents both complexity and immense opportunity for marketers, adding that the new team combines talent, resources, and an Asia-first mindset to help clients think beyond immediate campaigns and unlock long-term growth.

The new leadership structure is designed to provide a more integrated, panoramic view of the region, while strengthening collaboration across Omnicom’s broader capabilities in media, production, and public relations.