OZi ropes in Parineeti Chopra to power its push in baby and kids’ quick commerce

Quick commerce platform OZi has appointed actor Parineeti Chopra as its brand ambassador, marking a strategic move to strengthen its positioning in the baby and kids’ category. As part of the announcement, the company has also rolled out a digital film featuring Chopra, aimed at resonating with young, urban parents juggling multiple responsibilities.

Currently operational in Gurugram and Noida, OZi offers a catalogue of over 15,000 products spanning baby care, toys, fashion, school essentials, and pharmacy items for children aged 0–12 years. The platform promises 60-minute delivery, alongside features such as scheduled delivery, ‘Try & Buy’, and in-home demos for larger products.

The campaign film takes a light-hearted approach to showcase everyday parenting moments, underlining how children often influence purchase decisions while parents complete the transaction. The narrative reflects the evolving dynamics of modern parenting, where convenience and reliability are increasingly central to decision-making.

Speaking about the association, Chopra said, “As a new parent, you quickly realise how unpredictable everyday needs can be. Sometimes it’s a last-minute essential, sometimes it’s something your child suddenly needs. Convenience becomes incredibly valuable. What I liked about OZi is that it has been built keeping real parenting moments in mind. The idea that everything you need for your child can be delivered quickly and thoughtfully makes life much easier, which is why this association felt very natural to me.”

Founded in 2025 by Amit Sah, OZi is positioned as a single-platform solution for parents, bringing together curated products, trusted brands, and faster delivery to simplify the shopping experience.

Commenting on the campaign, Sah said, “Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”