Bentley Motors appoints Priyanka Chopra Jonas as global brand ambassador

Luxury automaker Bentley Motors has named Priyanka Chopra Jonas as its global brand ambassador, marking a new chapter in the brand’s evolving creative direction. The announcement is accompanied by a new campaign set to launch this weekend, with a film slated to premiere in the coming weeks.

The documentary-style film features Chopra in conversation with Bentley’s Co-Creative Director Greg Williams, offering an intimate look into her life, career, and creative outlook. The campaign also includes a suite of photography capturing the same narrative tone.

Chopra joins Bentley’s growing roster of global ambassadors, which includes Co-Creative Directors Greg Williams and Mai Ikuzawa, who were appointed in September last year.

Shot at Sony Studios in Los Angeles, the film presents a relaxed, conversational exchange between Chopra and Williams. It highlights her journey as a performer and producer, with the Bentley Continental GT seamlessly integrated into the narrative.

Commenting on the collaboration, Ben Whattam, Marketing Director at Bentley Motors, said that Chopra brings “a fresh energy and authentic perspective” that aligns with the brand. He added that the film’s informal style allows her personality to come through naturally, resulting in storytelling that feels more authentic than traditional advertising.