Campus Activewear has introduced a refreshed brand identity as part of its evolving strategy in India’s sports and athleisure market. The announcement was made at its annual distributors’ meet, Shoecase 2026.
The rebrand signals a broader shift towards a more culture-led positioning, aimed at strengthening the brand’s resonance with younger consumers through themes of individuality, movement and self-expression.
At the core of the new identity is a visual system built around three outward arrows and lines, symbolising multiple paths, choices and possibilities. The design aligns with the brand’s “Move Your Way” philosophy, positioning movement as an extension of ambition, culture and personal identity.
The company said the refreshed identity reflects its effort to bring together fashion, sport and lifestyle while staying rooted in the evolving mindset of Indian youth.
Commenting on the development, Nikhil Aggarwal, whole-time director and CEO, Campus Activewear, said the move marks an important step in the brand’s next phase of growth. He added that the new identity places the individual at the centre, while reinforcing the brand’s focus on aligning with the ambitions, choices and everyday movement of today’s consumers.
The three-day Shoecase 2026 event, held from May 16 to 18, brought together over 300 distributor partners, along with influencers and company stakeholders. Former Indian cricketer and current men’s team coach Gautam Gambhir attended the event as chief guest.
Speaking at the launch, Gambhir highlighted that success in sport—and in life—is shaped by commitment, adaptability and purpose. He noted that Campus reflects the spirit of movement and individuality, adding that the brand’s evolution goes beyond a new identity to staying connected with a constantly evolving generation.
The event also featured product showcases, leadership interactions, fashion presentations and influencer-led engagements.
