Agilus Diagnostics names WPP Media as integrated media partner

Agilus Diagnostics has appointed WPP Media as its integrated media partner, assigning the agency the mandate of managing all media planning and execution duties across India.

The partnership is aimed at accelerating Agilus Diagnostics’ brand visibility and strengthening its market penetration, as the company continues to expand its presence and consumer outreach nationwide.

This move comes at a significant phase for Agilus Diagnostics, following its rebranding from SRL Diagnostics. The company is now focused on building stronger brand recall while carrying forward its legacy of trust, quality, and clinical excellence.

Deepak Narang, COO, Agilus Diagnostics, said the collaboration aligns with the company’s evolving brand journey. He emphasised that while the brand identity has changed, its core values remain intact, and a data-driven, integrated media approach will play a key role in scaling awareness and strengthening consumer trust.

Echoing this sentiment, Priti Murthy, President, Client Solutions, South Asia at WPP Media, said the partnership comes at a transformative moment for the brand. She added that the mandate reflects the agency’s capabilities in delivering integrated media solutions designed to drive meaningful brand growth in India’s rapidly evolving digital ecosystem.

As part of the mandate, WPP Media will design and execute data-led media strategies aligned with Agilus Diagnostics’ business objectives, with a focus on driving engagement and reinforcing its positioning as a trusted healthcare provider across the country.