Canon India has awarded its digital and e-commerce mandate for its Imaging Consumer Business (ICB) to Dentsu Creative Isobar, further expanding the agency's partnership with the brand.
The account will be serviced from Dentsu Creative Isobar's Mumbai and Gurugram offices, with the agency tasked with driving Canon India's digital and e-commerce strategy across media, data, consumer insights and digital retail.
Under the mandate, the agency will focus on enhancing consumer journeys, improving conversion rates and identifying growth opportunities across digital and retail channels. The collaboration will also look to deliver more seamless brand experiences by combining audience intelligence with commerce capabilities.
The partnership aims to bring together creativity, technology and connected commerce to strengthen Canon India's presence in the imaging category while building deeper engagement with consumers through integrated campaigns.
Commenting on the development, Vishesh Magoo, assistant director and head of camera business unit at Canon India, said the collaboration had already delivered encouraging results and expressed confidence that a stronger integration of media and commerce would help drive category growth and better consumer experiences.
Sahil Shah, CEO of Dentsu Creative Isobar, said the expanded mandate reflects the growing importance of connecting creativity, data and commerce as consumer journeys become increasingly interconnected. He added that the agency looks forward to supporting Canon India's growth ambitions through integrated marketing solutions.
Shanu Jain, managing partner at Dentsu Creative Isobar, said the mandate builds on a partnership founded on performance and collaboration. She added that the agency would leverage its integrated capabilities across media, data and commerce to help Canon India accelerate growth, strengthen category leadership and unlock new opportunities for consumer engagement.
