Domino's Pizza has introduced Domino's Slices, marking its latest move to expand beyond full-sized pizzas and capture a larger share of India's fast-growing snacking market.
The new offering features twin slices of four of the brand's bestselling pizza variants: Margherita, Cheese n Corn, Chicken Sausage and Pepper BBQ Chicken with prices starting at Rs 99.
Positioned as a convenient between-meals option, Domino's Slices is aimed at consumers looking for a quick snack between lunch and dinner, a daypart that has become increasingly competitive with the rise of on-demand food delivery and changing consumption habits.
While pizza by the slice is not new to the Indian market, with chains such as Sbarro offering oversized slices for years, Domino's is leveraging its extensive nationwide store network to make the format more widely accessible.
The launch also intensifies competition in the afternoon snacking segment, where Domino's will compete not only with neighbourhood street food vendors but also with packaged snack brands and the growing ready-to-eat offerings from quick commerce platforms such as Zepto Cafe and Blinkit Bistro. These platforms have helped shape consumer expectations around hot, affordable food delivered within minutes.
With the introduction of Domino's Slices, the QSR chain is broadening its menu portfolio and strengthening its play in the increasingly crowded convenience and snack-time food category.
