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Johnson’s Baby appoints Parineeti Chopra as Brand Ambassador

Association comes as the brand expands communication around its new nourishment-focused range built on the ‘Poshan Ka Pehla Sparsh’ platform.

by Newsdesk
Published: May 14, 2026, 2:36:00 PM   |  
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Parineeti Chopra has been announced as the brand ambassador for Johnson’s Baby, marking her latest association in the consumer goods space.

As part of the collaboration, Chopra recently attended an event in Mumbai for the launch of the brand’s new nourishment range featuring milk and rice. The range is built around the concept of ‘Poshan Ka Pehla Sparsh’ and the idea of ‘Food for Skin’, positioning skincare as an extension of nourishment.

Speaking about the partnership, Chopra said, “Motherhood is truly a blessing, and I feel incredibly grateful to be experiencing something so magical. Becoming the brand ambassador for Johnson’s Baby felt very special to me because it allows me to be part of the care and comfort that every mother and baby deserves. I’m looking forward to this association.”

The collaboration comes as Johnson’s Baby strengthens its communication around nourishment-led skincare, aiming to deepen its connect with modern parents through a blend of trust, care, and evolving product innovation.