boAt has launched a new film as part of its ‘Upgrade to boAt’ campaign, showcasing its CREST AI-powered smart audio experience through an unusual situation involving two people stranded on a wooden plank in the middle of the ocean.
The film opens with one of the characters asking CREST AI whether two people can fit on an 8x4 wooden plank. The AI responds with three possible solutions, including taking turns in the water, distributing their weight across the plank and holding on to each other to keep fewer limbs in the water.
The conversation takes an unexpected turn when CREST AI follows up with the question, “Wait, are you a Leo?” The sudden shift forms the central humour of the film while highlighting the conversational nature of the technology.
Built with Google Gemini, CREST AI brings conversational AI capabilities to compatible boAt smart audio devices, enabling users to ask questions, explore ideas and engage in voice-led interactions through their earbuds.
The latest film builds on boAt’s ‘Upgrade to boAt’ proposition, which focuses on how smarter technology can become part of everyday interactions rather than simply representing an upgrade to a device.
By placing CREST AI in an exaggerated and unconventional setting, the campaign demonstrates how the technology can respond to questions, provide suggestions and sustain a conversation beyond conventional audio functions.
The film is part of boAt’s broader effort to position its smart audio portfolio around AI-enabled experiences, moving beyond traditional features such as music playback and calls.
