Heer by GIVA, the gold and lab-grown diamond jewellery brand launched by GIVA, has appointed Anushka Sharma as its brand ambassador. The move signals the company’s push into the premium jewellery segment, with a focus on gold and lab-grown diamonds.
The campaign, built around the tagline “For You, Forever,” highlights themes of self-purchase, personal milestones, and gifting. As part of the launch, the brand has released a film that uses poetry-led storytelling to position its offerings around individual choice and everyday wear.
Commenting on the association, Anushka Sharma said the brand’s messaging focuses on women choosing jewellery for themselves rather than for traditional occasions.
Founder Ishendra Agarwal said the launch of Heer marks a shift for the company from occasion-based jewellery to a more everyday, meaning-driven category. He added that the collaboration with Sharma aligns with the brand’s positioning around modern consumers and personal expression.
Heer by GIVA’s collections are designed to target consumers looking for contemporary fine jewellery at accessible price points, with an emphasis on self-gifting and daily wear.
The announcement is part of GIVA’s broader strategy to strengthen its presence in the premium jewellery market through new product lines and brand-led campaigns.
