Lotte India has awarded its creative mandate to Dentsu Creative after a multi-agency pitch. The account will be serviced from the agency's Chennai office.
The partnership will see Dentsu Creative lead brand strategy, creative development and integrated campaigns for Lotte India's portfolio, including Choco Pie, PEPERO and the Joee & Toffee range, which comprises brands such as Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk, Chewits, Lolly Bliss, Lotte Juicies and Joee. The collaboration will kick off with a new campaign for PEPERO, the Korean snack brand's India business.
Commenting on the partnership, Rachna Anbumani, Vice President and Head of Marketing at Lotte India, said the company was looking for a strategic and creative partner that understood its brand philosophy and portfolio. She added that Dentsu Creative's capabilities and enthusiasm made it the right choice as the company prepares to strengthen its brands.
Indrajeet Mookherjee, President – Integrated Client Management at Dentsu, said the partnership reflects the agency's ability to combine creativity with data-led insights to build stronger consumer connections. He noted that the confectionery category presents significant opportunities to drive emotional engagement and support the next phase of growth for Lotte's flagship brands.
Priya CM, Senior Vice President at Dentsu Creative, said the partnership offers an opportunity to push creative boundaries, spark conversations and build meaningful connections for one of the world's leading confectionery brands.
