Truecaller has partnered with Route Mobile to expand the reach of its Business Messaging platform, enabling enterprise customers to engage users through verified and rich-media communications.
As part of the partnership, Route Mobile will provide businesses with access to Truecaller Business Messaging, allowing brands to send verified messages featuring images, documents, videos, hyperlinks and other interactive content through the platform.
The collaboration is aimed at helping enterprises connect with Truecaller's global community of more than 500 million monthly active users while enhancing customer engagement through trusted and contextual messaging.
Commenting on the partnership, Priyam Bose, Global Head of Go-to-Market at Truecaller, said, "This partnership marks a significant step in expanding our global footprint by enabling more businesses to connect with their customers through trusted and highly contextual messaging. It will help drive broader platform adoption and create new strategic opportunities to better serve enterprise customers through Route Mobile's extensive and well-established global network."
Tushar Agnihotri, CEO of Route Mobile, said the partnership combines the company's CPaaS capabilities with Truecaller's large user base to help brands strengthen customer engagement.
"We are delighted to partner with Truecaller to bring advanced business messaging solutions to enterprises globally. By combining our robust CPaaS infrastructure with Truecaller's extensive user reach and rich media messaging, we are enabling brands to communicate more effectively, build trusted interactions and engage customers in a more meaningful way," he said.
Truecaller Business Messaging supports both one-way and two-way communication and offers features including verified business messaging, smart-priority sticky notifications, read receipts and the sharing of multimedia content, enabling businesses to communicate securely and at scale.
