India’s leading fintech platform BASIC Home Loan has brought on actor and Indian OTT star Sumeet Vyas as the face of its ‘Tarakki Pakki’ campaign, aimed at encouraging new individuals to join its growing agent ecosystem and participate in India’s evolving homeownership journey. The actor rose to fame through the popular web series, ‘Permanent Roommates’.
With over 4,00,000+ families served, a network of 150+ lenders, and a rapidly expanding base of 27,000+ agents, BASIC Home Loan continues to strengthen its position as a key enabler of accessible housing finance across India. The company has facilitated cumulative loan approvals worth over ₹50,000 crores as of 31st March 2026, reflecting its scale and impact in the country’s housing ecosystem.
Featuring Sumeet Vyas, the brand film is designed to expand participation in BASIC Home Loan’s agent ecosystem through its app. It highlights how technology enables users to build earnings and unlock new opportunities, driving deeper housing inclusion across the country. The campaign showcases how agents can connect homebuyers seeking home loans to BASIC, while BASIC takes care of the end-to-end loan journey, from identifying the most suitable lender and advising customers on loan options to managing applications, document collection, processing, and coordination with lending partners. This allows agents to focus on building customer relationships while leveraging BASIC’s expertise and technology-led fulfillment capabilities. The campaign goes live today across social media platforms, including YouTube and other digital channels.
Commenting on the association, Atul Monga, Founder, BASIC Home Loan, said: “At BASIC, our focus is to expand access to housing while also creating opportunities for individuals to build earnings through our platform. Through this campaign, we want to encourage more people to join our agent workforce and help reshape how homebuying is enabled in India. Driving the message of 'Tarakki Pakki', Sumeet's persona brings a strong sense of relatability and authenticity that connects deeply with the aspirations of India’s middle class.”
Speaking about the campaign, Sumeet Vyas said: “What stood out for me is how BASIC Home Loan is simplifying a critical life milestone while also creating opportunities for people to grow and earn. It is a platform that feels practical, relevant, and connected to real aspirations, and I’m glad to be part of this initiative.”
