Livpure appoints SW Network to lead digital communications mandate

Livpure has appointed SW Network as its digital communications partner, as it looks to strengthen its presence across social and digital platforms.

The mandate comes at a time when consumer conversations are increasingly centred around health and everyday wellbeing. With this shift, Livpure aims to move beyond product-led messaging and build a more relatable, lifestyle-oriented narrative around healthier living.

Under the partnership, SW Network will focus on creating social-first campaigns and content that connect Livpure’s offerings with daily habits and routines, making the brand more relevant in consumers’ everyday lives.

Pranav Agarwal, co-founder of SW Network, said the brand operates at the intersection of utility and lifestyle, presenting an opportunity to turn something as routine as drinking water into a broader story about wellbeing. He added that the agency’s approach will centre on culturally relevant and relatable storytelling.

Nitin Malhotra, CMO at Livpure, noted that consumers today are more conscious of how everyday choices impact their wellbeing. He emphasised that digital platforms offer an opportunity to foster more meaningful conversations around healthier living, adding that the partnership with SW Network will help bring this vision to life.

Through this collaboration, Livpure aims to build a stronger digital footprint while positioning itself within the wider discourse on wellness and conscious living.