PUMA India taps Usain Bolt for #RCBEverywhere campaign, spotlighting global fan culture of Royal Challengers Bengaluru

Eight-time Olympic medallist and world record holder Usain Bolt has once again showcased his fandom for Royal Challengers Bengaluru, as PUMA India rolls out its latest campaign, #RCBEverywhere.

Dressed in the 2026 RCB jersey, Bolt shared a post on Instagram, pairing it with a throwback to an earlier moment when he first donned the team’s colours—marking a continuation of a relationship that began in 2021. Known for his love of cricket and admiration for Virat Kohli, Bolt’s association with RCB has steadily evolved over the years, driven in part by PUMA’s global athlete network.

A global ambassador for PUMA for over two decades, Bolt remains one of the brand’s most recognisable faces across sport and culture. With #RCBEverywhere, the brand builds on this legacy by connecting its international athletes with local fan communities, using Bolt’s global appeal to amplify RCB’s passionate fanbase.

The campaign taps into a defining trait of RCB supporters—taking their fandom beyond stadiums—and scales it through Bolt’s worldwide influence. His previous appearance alongside Kohli and RCB players in a widely shared reel further cemented his position as a global superfan of the franchise.

As part of the campaign, fans participating in #RCBEverywhere stand a chance to win match jerseys and tickets, while engaging in a global conversation led by one of sport’s most iconic figures.