TrucksUp has named actor Ajay Devgn as its brand ambassador, marking the launch of its new brand campaign, 'Ab Apni Chalao', aimed at strengthening its presence across India’s commercial vehicle ecosystem.
The campaign seeks to increase awareness of TrucksUp’s digital platform among truck owners, drivers, fleet operators, transporters and other stakeholders. It will be rolled out through an integrated marketing campaign across multiple markets.
With the association, TrucksUp aims to position itself as a comprehensive platform that supports the entire commercial vehicle ownership journey while expanding its footprint in the country’s logistics sector.
Commenting on the partnership, Sarthak Elwadhi, co-founder of TrucksUp, said Ajay Devgn’s credibility, resilience and connect with the masses align with the company’s vision of empowering India’s transport community through technology and trust. He added that the collaboration goes beyond a celebrity endorsement, helping deepen the platform’s relationship with truck owners and transporters while encouraging greater adoption of digital solutions.
According to the company, the campaign also reinforces TrucksUp’s positioning as a trusted platform for the trucking ecosystem and is expected to enhance its visibility among key industry stakeholders, including OEMs, financial institutions, insurance providers, fuel partners and government agencies.
