boltt, the smartphone brand from the house of Fire-Boltt, has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador as it prepares to enter India’s smartphone market.
The association comes ahead of the launch of boltt’s first smartphones in India — Ace 5G and Evo — which will be available exclusively on Flipkart.
With his versatility and broad appeal across consumer segments, Khurrana will play a key role in shaping boltt’s brand personality as the company looks to establish a distinct identity in the competitive smartphone category.
The upcoming Ace 5G and Evo smartphones are designed around the everyday requirements of Indian consumers, combining performance, design and utility-focused features. Both devices will feature a 6,000mAh battery, among other specifications, as boltt positions itself around accessible and dependable smartphone experiences.
Commenting on the partnership, Arnav Kishore, Founder & CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”
Ayushmann Khurrana said, “What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.”
As part of the association, Khurrana will feature across boltt’s upcoming brand and product initiatives. The partnership marks the beginning of a long-term collaboration as the brand seeks to build awareness and strengthen its presence in India’s smartphone market.
