HCLTech has announced a strategic partnership with the DP World Tour, becoming its Official Digital Experience Partner as part of a multi-year digital transformation programme.
Under the partnership, HCLTech will lead the overhaul of the Tour’s global digital ecosystem, including its website and mobile applications, with a focus on delivering next-generation, fan-centric experiences. The initiative aims to redefine how global audiences discover, follow and engage with professional golf.
In addition to its technology mandate, HCLTech will also serve as an Official Marketing Partner, gaining partner status at five DP World Tour tournaments each season, alongside on-ground activations, hospitality and digital integrations.
The DP World Tour, featuring players from 46 nationalities, operates in a fast-evolving, data-driven environment where fans expect seamless access to live action, storytelling and analytics across platforms. HCLTech will leverage its capabilities in digital engineering, experience design and data platforms to build scalable, high-performance systems that support real-time engagement.
The revamped digital ecosystem is expected to cater to a wide range of stakeholders—including fans, players, coaches, media and commercial partners—by enabling access to live content, personalised journeys, immersive experiences and in-depth insights.
Commenting on the collaboration, Jill Kouri, Chief Marketing Officer at HCLTech, said the partnership strengthens the company’s global brand presence while enabling it to deliver a transformation programme that enhances fan engagement.
Meanwhile, Michael Cole, Chief Technology Officer, highlighted HCLTech’s expertise in building large-scale digital platforms and its ability to translate technology into meaningful fan experiences. Max Hamilton, Executive Commercial Director, added that the partnership offers a strong global platform for HCLTech to showcase its innovation and connect with international audiences.
DP World Tour and HCLTech announce new partnership DP World
Tour selects HCLTech to drive its multi-channel digital experience transformation; entities form multi-year marketing relationship focused on Europe
HCLTech, a leading global technology company, and the DP World Tour today announced that HCLTech will be the Official Digital Experience Partner of the Tour. Additionally, the DP World Tour – the premier men’s professional golf circuit of the European Tour group – has selected HCLTech to lead a multi-year program transforming the Tour’s global digital presence, with a strong focus on fan-centric innovation.
HCLTech will design and deliver next-generation digital experience platforms – anchored by the DP World Tour website and app – to reimagine how fans worldwide discover, follow and engage with the sport of golf. In addition, HCLTech will serve as an Official Marketing Partner of the Tour, with Official Partner status at five DP World Tour tournaments each season, along with significant hospitality, on-site and digital activations.
The DP World Tour, known as golf’s global tour with players from 46 nationalities, operates in an increasingly data-rich, real-time environment where fans expect seamless access to live action, storytelling and insights across devices and geographies. HCLTech will bring together its expertise in digital engineering, experience design, data platforms and large-scale transformation to build high-performance, scalable web and mobile platforms that are intuitive, resilient and aligned with the Tour’s global brand.
The transformed digital ecosystem will serve the needs of fans, on-course spectators, players and coaches, as well as media and commercial partners, enabling effortless access to live content, immersive experiences, in-depth analytics and personalized fan journeys across every interaction.
Speaking about the partnership, Jill Kouri, Chief Marketing Officer, HCLTech, said, “We’re excited to partner with the DP World Tour – as both a client and a core marketing activation partner. On the client side, we’re excited to be involved in a digital transformation program that will make it easier for fans to discover, analyze and share the moments that matter. From a partnership perspective, the collaboration further amplifies HCLTech’s global brand presence, expanding our reach to diverse international audiences, primarily in Europe,” she added.
“The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week. As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms and its ability to translate technology into meaningful fan experiences. said Michael Cole, Chief Technology Officer, DP World Tour.
Max Hamilton, Executive Commercial Director, DP World Tour, added, “Golf is traditionally the ‘sport of business,’ and the Tour’s global platform provides a targeted and flexible platform for HCLTech to showcase their innovation at scale and connect with audiences worldwide.”
