NIVIA Sports, one of India's leading homegrown sports brands, has unveiled the new Official Indian National Football Team Jersey, accompanied by a campaign that explores the evolving relationship between Indian football, its fans and the jersey itself.
At the heart of the campaign is a simple idea: Indian football can live beyond the pitch.
While jerseys in India have traditionally been closely associated with cricket, NIVIA Sports is looking to build a stronger connection between fans and Indian football by creating a national team jersey that extends beyond matchday. Designed to function as performance wear, everyday apparel and a collectible, the jersey aims to make Indian football more visible, wearable and relevant to a wider generation of supporters.
Designed and developed in India, the jersey brings together performance-led innovation, contemporary design and elements inspired by India's cultural identity. Every detail has been considered to create a piece that represents not just the modern game, but also the identity and spirit of Indian football.
The jersey features an intricately woven peacock silhouette, inspired by India's national bird, integrated into the fabric as a subtle graphic detail. The Ashoka Chakra sits just below the back collar, while the words "Vande Mataram" are incorporated inside the neckline, creating considered details that bring India's cultural identity into the design.
Speaking on the campaign, Dhruv Kharabanda, Executive Director, NIVIA Sports, said: "A national team jersey has the power to be much more than a piece of sportswear; it can become a gateway to a sport and a way for people to build a personal connection with it. India has traditionally had a strong jersey culture around cricket, and we saw an opportunity to create something that could help bring that same sense of connection to Indian football. We wanted this jersey to work beyond the pitch, as a collectible, as everyday wear and as a contemporary expression of Indian sport. At NIVIA, everything we create is Made and Designed in India, by Indians, and this jersey is a reflection of that philosophy. By combining modern technology and design with elements that are distinctly Indian, we hope to make Indian football feel more accessible to a new generation of supporters and, ultimately, encourage greater participation in sport. As we look ahead with our 'Next is Now' philosophy, this is another step towards shaping what the future of Indian sport can look like."
Built for the demands of the modern game, the jersey combines premium jacquard construction, strategically placed mesh panels, moisture-wicking quick-dry technology, stretch comfort, an anti-odour finish, UV protection and fade-resistant sublimation printing.
The result is a jersey designed to perform on the field while retaining the versatility to be worn beyond it, reinforcing the campaign's larger idea of bringing Indian football into everyday culture.
The campaign also builds on NIVIA Sports' longstanding philosophy of "Made and Designed in India, by Indians", bringing together Indian design thinking and sporting expertise with contemporary performance technology.
For NIVIA, the launch forms part of a broader vision of contributing to the growth of sport in India by creating stronger points of connection between people and the games they follow. By making Indian football more visible, wearable and relevant beyond matchday, the campaign aims to create new ways for fans to engage with the sport and its national team.
Priced at ₹3,499, the Official Indian National Football Team Jersey is available at NIVIA Sports retail stores and authorised partners across India.
