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Agilus Diagnostics has launched a new television campaign featuring brand ambassador Anil Kapoor following its transition from SRL Diagnostics to Agilus Diagnostics.
The campaign aims to inform consumers about the brand’s new identity while reassuring them that the services and organisation behind the brand remain unchanged. Through a simple and relatable narrative, the communication addresses questions that emerged after the rebranding.
Carrying the message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai,” the TVC highlights continuity and familiarity while explaining the shift in brand name.
The campaign also retains the brand’s earlier tagline, “Khud Ko Test Kartey Raho,” reinforcing the importance of regular health check-ups and preventive healthcare.
Speaking about his association with the brand, actor Anil Kapoor said, “I have been associated with this brand for a very long time, and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency, and commitment to core values—values that I resonate with and live by.”
Commenting on the campaign, Deepak Narang, COO, Agilus Diagnostics, said the rebrand represents a new phase for the company while maintaining its core values. “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future-ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”
The campaign has been rolled out nationwide across television, digital platforms, and outdoor media.
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