Used-car retail platform Spinny has acquired the title sponsorship rights for India's upcoming two-match T20I series against Ireland, with the tournament set to be played as the Spinny Cup.
The series will be held at Stormont in Belfast on June 26 and 28 and will be telecast on Sony Sports Network while also being streamed on Sony LIV.
The sponsorship further expands Spinny's footprint in cricket, adding to its existing association with the sport, including its partnership with cricket legend Sachin Tendulkar.
Welcoming the partnership, Paul O'Sullivan, Business Development Manager at Cricket Ireland, said the organisation was pleased to have Spinny on board as the title sponsor of the series. He thanked the company and official ground rights partner ITW for their support towards Irish cricket and expressed confidence that the tournament would deliver a memorable experience both on and off the field.
"As part of our partnership with ITW, we are delighted to welcome Spinny as the Series Title Sponsor of the upcoming Spinny Cup Ireland v India T20I series," O'Sullivan said.
Bhairav Shanth, Co-founder of ITW Universe, said the partnership brings together two long-standing associates of the company. He added that the series presents an opportunity to create strong fan engagement while delivering value for stakeholders and commercial partners.
"We are proud to welcome Spinny as the Title Sponsor for the India Tour of Ireland 2026. We look forward to delivering a compelling series that drives visibility, engagement and memorable experiences for fans and partners alike," Shanth said.
Commenting on the association, Niraj Singh, Founder and CEO of Spinny, said the values of trust, consistency and performance that define the company's business closely align with the spirit of cricket.
"We are thrilled to be associated with the Spinny Cup – Ireland vs India T20I Series. This series is an opportunity to celebrate the sport while strengthening our connection with audiences who value reliability and excellence," Singh said.
The series will see reigning ICC Men's T20 World Cup champions India take on Ireland in what organisers expect to be a high-profile contest, with Spinny leveraging the platform to deepen its engagement with cricket fans.
