PizzaExpress India has appointed Punt Creative as its communications partner after a competitive multi-agency pitch, entrusting the agency with the brand's integrated communications and digital mandate.
As part of the partnership, Punt Creative will lead PizzaExpress India's communication strategy, social media, content development and integrated marketing campaigns aimed at strengthening the brand's digital presence and consumer engagement.
Commenting on the win, Harsh Shah, Managing Director, Punt Creative, said PizzaExpress is a brand with a rich heritage and a distinctive identity in food and dining. He added that the agency looks forward to developing campaigns and consumer conversations that enhance the brand's relevance and engagement across digital platforms.
Shambhavi Mishra, Group Head of Marketing at Gourmet Investments Hospitality Group (GIHG), said the company was looking for a partner capable of combining strategic thinking with culturally relevant creativity as PizzaExpress continues to strengthen its brand and deepen consumer connections. She added that Punt Creative demonstrated a strong understanding of the brand, its audience and its digital ambitions, making it the right partner to deliver impactful campaigns and experiences.
