Building on its association as the Official Payments Partner of Rajasthan Royals for IPL 2026, MobiKwik has launched its latest multi-media campaign, #EverythingIsFair, spotlighting its UPI, bill payments and personal loan offerings.
The campaign features cricketers Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer in a series of high-energy, tongue-in-cheek films designed to connect with India’s digital-first generation.
Conceptualised around the insight that seamless financial access encourages more spontaneous and confident decision-making, the campaign showcases relatable everyday scenarios. In one film, Jaiswal and Hetmyer are seen ordering multiple cups of chai to maximise cashback rewards, highlighting the benefit of cashback on every UPI transaction. In another, Jaiswal’s wardrobe overflows with aspirational purchases, powered by MobiKwik’s instant personal loans disbursed within five minutes.
The campaign builds on the broader narrative of MobiKwik’s partnership with Rajasthan Royals, integrating digital payments and credit solutions into high-engagement cricketing moments. As UPI adoption continues to grow and demand for accessible credit rises, MobiKwik aims to position itself at the intersection of both.
The #EverythingIsFair campaign will be amplified across digital and social platforms including Instagram, YouTube, LinkedIn and X, along with in-app integrations and fan engagement initiatives tied to the Rajasthan Royals collaboration.
Jaskaran Singh Kapany, Chief Marketing Officer, MobiKwik, said the campaign reflects the brand’s vision of embedding itself into everyday consumer experiences. He added that cashback on UPI and bill payments, along with instant loans, represent MobiKwik’s mission to democratise access to financial products for young India.
The campaign marks a key milestone in MobiKwik’s evolving consumer brand strategy, as it looks to deepen engagement with the country’s growing base of digital payments and credit users during IPL 2026.
