Hero MotoCorp has signed Ishaan Khatter as the brand ambassador for its scooter brand Hero Xoom, alongside the launch of a new campaign film conceptualised by McCann India.
Built around a reimagined version of a nostalgic track, the campaign film showcases Khatter in a high-energy setting that blends stunts with a light romantic narrative. With its upbeat soundtrack and the closing line ‘Get, Set, Xoom’, the film positions the scooter as a companion for spontaneous and youthful moments.
The association with Khatter reflects the brand’s focus on speed, agility and self-expression, aimed at appealing to young, urban riders. The campaign combines performance-driven visuals with lifestyle storytelling to strengthen the brand’s connect with this audience segment.
Conceptualised by McCann India, the film leverages music, movement and recall value to enhance relatability while reinforcing Xoom’s positioning around energy and individuality. The track is sung by Usha Uthup, adding a layer of nostalgia to the campaign.
Hero Xoom is available in multiple variants, including Xoom 110, Xoom 125 and Xoom 160, and is positioned as a performance-led offering within Hero MotoCorp’s scooter portfolio.
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