Curativity Brand Solutions has been appointed as the creative agency partner for Gulf Oil Lubricants India Ltd, taking on the responsibility of driving the brand’s creative strategy.
The mandate comes at a key juncture for Gulf Oil as it looks to evolve its positioning from a master brand approach to a more category-led strategy. The shift is aimed at strengthening its standing as a challenger brand while expanding its presence in consumer-facing segments.
Founded by Virat Tandon and Amer Jaleel, Curativity brings expertise across brand positioning, creative strategy and campaign development. The appointment underscores confidence in the agency’s approach to delivering distinctive and audience-centric communication.
Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India Ltd, said the partnership is expected to bring sharper differentiation to the brand’s communication while helping it connect more meaningfully with consumers and other stakeholders.
From Curativity’s side, Tandon noted that the mandate presents an opportunity to shape the next phase of growth for a legacy brand with strong equity. He added that the agency will focus on building distinctive and consistent creative work aligned with Gulf Oil’s evolving ambitions.
The collaboration is expected to play a key role in enhancing Gulf Oil’s brand narrative as it looks to deepen consumer engagement and strengthen its position in the private lubricants market.
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