Famous Studios is restructuring its business to bring creative development, production, post-production, VFX, digital media, IP creation and distribution under a single ecosystem.
Founded in 1946, the company is repositioning its operations under managing director Anant Roongta, with a focus on integrating multiple stages of the content value chain and offering brands, filmmakers and creators a connected partner from ideation to final delivery.
As part of the restructuring, Famous Studios will operate across four verticals: Post-Production & VFX, Brand Solutions, Films & Original Content, and Digital Media. The businesses will span creative development, production, VFX, CGI, editing, sound, colour, branded content, IP creation and digital-first content.
The new structure is aimed at addressing the growing fragmentation of the content ecosystem, where brands and content creators often engage multiple specialist partners across different stages of a project. Famous Studios intends to bring these capabilities together to create greater continuity between creative, production and execution.
"The content industry is moving towards greater integration, speed and creative collaboration, and we believe 'Famous' has a role to play in shaping that shift. We have always been early to recognise where the industry is headed, and this is the next step in that evolution," said Anant Roongta, managing director, Famous Studios.
He added that the company is bringing production, VFX, post-production, technology, IP, Brand Solutions, Films, AI, social media and emerging formats under one ecosystem to simplify the journey from idea to execution.
Famous Studios' recent work includes Animal, Kalki 2898 AD, IB 71 and Article 370. Its Films & Original Content and Digital Media businesses are also being developed, with Ground Zero, its digital-first platform, expanding into YouTube Shorts and other formats.
AI is being integrated across the company's creative and production workflows, including concept development, visualisation, production, VFX and post-production. The company is also developing projects that combine AI, CGI and traditional production techniques.
The restructuring comes alongside changes to Famous Studios' physical operations. Its corporate office has moved to Santacruz, while its studios are now based in Andheri West. Its Mahalaxmi studio, which has historically hosted film, advertising and broadcast operations, has also been used for FIFA Qatar broadcast activity and IPL broadcast operations during its Jio era.
