Cadbury Dairy Milk concluded its #TheKhaasSeat campaign with “The Khaas Meet” in Mumbai, bringing together winners of the initiative for an exclusive interaction with Mumbai Indians players Jasprit Bumrah, Trent Boult and Deepak Chahar.
The campaign, launched at the beginning of the Indian T20 League season, aimed to make live cricket more memorable for first-time stadium attendees by introducing a dedicated “Khaas Seat” section inside the stadium. Through the initiative, Cadbury Dairy Milk offered 20 fans an opportunity to watch a live match for the very first time, along with access to signed merchandise and exclusive fan experiences.
As part of the campaign, consumers could participate by scanning QR codes on specially marked Cadbury Dairy Milk packs for a chance to win match tickets. Selected winners were seated in the exclusive Khaas Seat section during the matches, while a few also earned the opportunity to meet the players in person at the finale event in Mumbai.
Speaking about the experience, one of the winners said, “Watching a live match for the first time already felt unreal. Meeting the players after that? I genuinely don’t have words. It’s a memory I’ll carry forever.”
With #TheKhaasSeat, Cadbury Dairy Milk sought to celebrate the joy, emotion and lasting memories associated with live cricket experiences for fans across the country.
