Excitel Broadband has partnered with Sporting Club Delhi as its official broadband partner for the 2026–27 Indian Super League (ISL) season, strengthening the company’s presence in sports marketing.
Under the partnership, Excitel’s logo will appear on the upper left sleeve of Sporting Club Delhi’s match kits during all home and away league fixtures. The season runs from October 2026 to May 2027, with the club scheduled to play 24 league matches, including 12 home games at Jawaharlal Nehru Stadium in New Delhi.
The association will extend beyond match-kit branding to include fan engagement initiatives. Excitel will set up a kiosk at every home match, alongside perimeter branding and player meet-and-greet opportunities. The two partners will also produce weekly co-branded content for the club’s social media channels.
Aditya Jain, chief marketing officer at Excitel Broadband, said the partnership reflects the company’s connection with Delhi and its football community, particularly younger fans who follow the sport and engage in conversations around matches.
Dhruv Sood, chief executive officer of Sporting Club Delhi, said the association would support the club’s efforts to strengthen its connection with the capital’s football fans, adding that Excitel’s presence in Delhi made it a relevant partner.
The partnership follows Excitel’s association with the DP World Women’s Asia Cup 2026, held in Dubai from August 28 to September 13. The broadband provider had an on-ground brand presence during the tournament, with visibility extending to audiences watching on Sony LIV and the Sony Sports Network.
