VMS Events, part of VMS Group, has unveiled a new brand identity as it expands its domestic footprint and enters international markets with the opening of its first overseas office in London.
The rebranding marks the group’s evolution from an events-led business into an integrated marketing and brand-experience organisation. The refreshed identity will be rolled out across its group companies, offices, digital platforms, corporate communications and client-facing touchpoints.
Founded in 2010, VMS Group aims to bring its capabilities across brand activations, experiential marketing, technology-enabled solutions, merchandise and integrated marketing services under a unified platform.
Pradeep Sharma, founder and chairman, VMS Group, said the new identity reflects the company’s growth and its ambitions for the next phase of expansion. He added that the group is bringing creativity, technology, experiences, merchandising and integrated marketing together to serve brands across India and international markets.
Under the new identity, VMS Events will focus on four core service areas: brand activations and experiential marketing; interactive, immersive and technology-enabled solutions; brand merchandise and retail-led solutions; and integrated marketing services spanning strategy, creative communication, campaign execution and consumer engagement.
Its experiential portfolio includes corporate events, product launches, conferences, exhibitions, consumer outreach programmes and large-format brand experiences.
Alongside the rebranding, VMS Group is increasing its focus on Buzybug, its in-house marketing technology company, and Gurmyst, its sales arm catering to small and medium-sized businesses (SMBs) and government clients.
The group is also strengthening its domestic infrastructure through larger offices and expanded operational capabilities to support its growing team and undertake larger, more integrated client assignments. India will continue to serve as a key execution
