Oppo India has kicked off the journey towards the launch of its upcoming Reno15 Series with a new brand campaign titled ‘Live it your way’, bringing back brand ambassadors Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter for the third time.
The campaign film centres on an unplanned road trip across Kerala, driven by instinct, curiosity and shared adventure. It opens at a crowded airport during peak travel season, where a cancelled flight disrupts carefully laid plans. Instead of waiting for an alternative, the trio makes a snap decision to set off on a journey that unfolds organically across Kerala’s diverse landscapes.
From forest trails and waterfalls to local art forms and backwater boat races, the film captures moments of discovery and playfulness, reflecting the joy of living in the present. Through these unscripted experiences, Oppo positions the Reno15 Series as a creative travel companion that helps turn fleeting moments into lasting memories.
Campaign reflects the Reno philosophy: Oppo India
Explaining the thinking behind the campaign, Sushant Vashistha, head of product and digital marketing at Oppo India, said the Reno brand has always been rooted in self-expression and spontaneity.
“Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly. It reflects how today’s youth navigate life—pursuing their passions, adapting on the go and enjoying the experience as it comes,” Vashistha said.
He added that the Reno15 Series has been designed to match this lifestyle. “The Reno15 Series is built for this rhythm, and this campaign gives a glimpse of how Oppo continues to design technology that fits naturally into the way people live today,” he said.
Designed for explorers and creators
Positioned as the next evolution of the Reno portfolio, the Reno15 Series is aimed at users who enjoy exploring, creating and sharing on the go. The smartphone series combines Oppo’s advanced imaging system, immersive video capabilities, AI-powered creative photo-editing tools and a sturdy yet stylish design.
According to the company, the device enables users to capture, edit and share content instantly, whether during travel adventures or in everyday situations.
Camera and AI features highlighted in the film
The film showcases the Reno15 Series keeping pace with fast-moving experiences. Key features highlighted include the 3.5x Telephoto Portrait Camera for bringing distant subjects closer, a 200MP main camera for high-resolution photography, and 4K 60fps HDR video for capturing action. The ultra-wide selfie camera allows group shots without missing anyone in the frame.
Taking creativity further, Oppo also spotlights its AI Pop-Out feature, which enhances depth and perspective, bringing key moments together and transforming everyday captures into visually striking, share-ready content.
Campaign rollout across digital, cinema and OTT
To ensure wide reach, Oppo India has rolled out the campaign film across its digital platforms, cinemas and OTT services, targeting audiences nationwide.
Brand ambassadors share their experience
Sharing her experience of the shoot, Pooja Hegde said the Reno campaigns allow for a more natural and responsive approach. “Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive, which makes the process genuinely enjoyable. This time especially, the situations kept changing, and the Reno15 Series made it easy to capture details, expressions and emotions,” she said.
Siddhant Chaturvedi echoed similar sentiments, calling it his third association with the brand. “What I have always enjoyed about the Reno films is that there is a lot of freedom built into the process. You are reacting to what is around you instead of following rigid setups. With the Reno15 Series, the shoot was highly dynamic and the smartphone handled everything with ease without slowing us down,” he said.
Ishaan Khatter described the collaboration as an adventure. “Every collaboration with Reno has been an adventure and this third one was akin to the same feeling. We had a blast exploring Kerala in this new campaign and the Reno15 Series captured its vibrant beauty coupled with our energy perfectly,” he said.
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