Team Pumpkin, a full-service integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags brand from Lavie.
The partnership comes as Lavie Sport looks to strengthen its digital presence and build a sharper, more consistent identity across social platforms. With its focus on functional design, utility and contemporary aesthetics, the brand caters to consumers who are constantly on the move and seek products that can keep up with their everyday routines.
As part of the mandate, Team Pumpkin will oversee Lavie Sport’s social media management, developing content that brings the brand’s functional design philosophy and everyday utility to life. The agency will also work towards building stronger engagement with audiences across work, travel and active lifestyles.
Commenting on the partnership, Ayush Tainwala, CEO, Lavie, said, “Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that. Team Pumpkin understood that brief, and we’re looking forward to seeing that translate into content that speaks directly to our audience.”
Swati Nathani, Co-founder, Team Pumpkin, said, “Lavie Sport has a clear, non-nonsense identity, as it’s built for people who need their gear to work as hard as they do. That gives us a lot to play with creatively, and we’re keen to build a digital presence that’s as sharp and functional as the products themselves.”
Through the partnership, Team Pumpkin aims to establish a recognisable social identity for Lavie Sport while highlighting the versatility, functionality and design of its products for consumers navigating everyday movement.
