Actor and digital creator Bhuvan Bam has ventured into the premium fragrance category with the launch of Sarkar, a fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima.
The brand, developed over nearly three years, has made its debut with four unisex fragrances—Orion, Noble, Throne and Regal. Priced between Rs 1,000 and Rs 2,000, the perfumes feature formulations developed in France and Spain and are crafted with a 25% oil concentration, placing them in the parfum category.
Sarkar's products are available through the brand's official website as well as on Amazon and Flipkart.
Speaking about the launch, Bam said Sarkar was conceived as a long-term brand rather than a trend-driven venture. He added that the team focused on building a distinct identity, with every aspect—from the fragrances to the brand positioning—shaped through careful planning and attention to detail.
Neel Gogia, co-founder of IPLIX Media, Layers and Sarkar, said the company aims to bridge the gap between mass-market and luxury fragrances by offering premium-quality products at an accessible price point. He added that the brand's long-term strategy centres on craftsmanship, product quality and consumer trust.
Rohit Raj, co-founder of BBKV Productions and Sarkar, said fragrance was a natural extension of Bam's storytelling journey, describing it as a deeply personal medium that becomes part of an individual's identity.
Jag Chima, co-founder of IPLIX Media and Sarkar, said the collection was designed to balance individuality, craftsmanship and everyday wearability, with each fragrance carrying its own character while remaining true to the brand's overall identity.
