Digital marketing agency AdLift has secured the SEO and content marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand, as the company looks to strengthen its organic visibility across both traditional search engines and emerging AI-powered discovery platforms.
Under the mandate, AdLift will oversee Baby Forest’s organic growth strategy, focusing on technical SEO, content ecosystem development and AI-driven visibility enhancement. The agency will also work on improving the brand’s presence across generative AI platforms such as ChatGPT, Google Gemini and Perplexity AI through Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
The partnership comes amid growing demand for natural and toxin-free baby care products in India, alongside changing consumer search behaviour that is increasingly shifting towards AI-generated recommendations and answers.
Baby Forest offers a range of Ayurveda-inspired baby care products, including skincare, bath care, feeding essentials, nursery products and gifting solutions. The brand combines traditional Indian wellness practices with modern scientific research to cater to the needs of contemporary parents.
As part of the engagement, AdLift aims to improve Baby Forest’s discoverability for high-intent searches, strengthen its authority in the baby care category and drive business growth through organic channels.
Commenting on the mandate, Prashant Puri, co-founder and CEO of AdLift, said that search is evolving beyond traditional search engine results pages, with consumers increasingly discovering brands through AI-generated responses and recommendations.
“Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions,” he said.
Onkar Singh, head of digital marketing at Baby Forest, said organic search continues to be a key growth driver for the brand and that AdLift’s expertise in AI-led search strategies aligns with its objective of reaching parents throughout their purchasing journey.
The partnership is expected to enhance Baby Forest’s organic traffic, search visibility and revenue contribution from non-paid channels over the coming months.
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