WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and Europe, the Middle East and Africa (EMEA).
Under the mandate, WPP Media will oversee media strategy, planning and buying across the two regions. The agency will also support Waymo as it expands into some of its first international markets.
The incumbent agency on the account could not be immediately ascertained.
The appointment comes as Waymo steps up its marketing and international expansion efforts. The company is also reportedly reviewing creative agencies for its first Super Bowl advertising campaign, indicating a broader push to build consumer awareness and familiarity around autonomous transportation.
Suzanne Philion, Chief Marketing Officer at Waymo, said the company aims to make autonomous transportation a familiar part of everyday life as it enters new markets.
She added that WPP’s global capabilities would help Waymo build stronger connections with local communities while supporting its ambition of becoming the world’s most trusted autonomous driving service.
