Dove India has introduced a limited-edition product range inspired by Netflix and Shondaland’s Bridgerton, aligning with the upcoming season of the series. The launch is part of a global rollout across multiple markets.
The Dove x Bridgerton collection features body wash, shampoo and hair mask variants with themed fragrances and redesigned packaging influenced by the show’s Regency-era aesthetic.
https://www.instagram.com/reel/DUFz4f_krRU/?utm_source=ig_embed&ig_rid=cd6eedef-83ce-4b55-ac4c-d1315d97a29aThe range includes two fragrance variants Moonlit Masquerade and Raspberry Rendezvous. The products will be available for a limited period exclusively on Nykaa, starting at INR 225.
With this move, Dove aligns itself with the growing overlap between beauty, entertainment franchises and experiential product storytelling.