GIVA has rolled out a new edition of its Exchange Fest campaign across more than 350 exclusive brand outlets in India, starting June 12, 2026. The campaign allows customers to exchange old jewellery pieces for a flat ₹500 voucher per item, redeemable against the brand’s silver and gold collections.
The offer, positioned as a simple, no-questions-asked exchange initiative, provides savings of up to 35% on silver jewellery and up to 5% on gold purchases.
To amplify the campaign, GIVA has released a digital film featuring brand ambassador Kriti Sanon, who encourages customers to exchange their “tooti-footi, purani jewellery” for vouchers, reinforcing the ease and accessibility of the initiative. The film is being promoted across the brand’s digital and social platforms.
The campaign builds on the strong response to last year’s Exchange Fest, which saw over 5 lakh jewellery pieces exchanged by 40,000 customers across 300 stores in metro, Tier 1, and Tier 2 markets within 20 days. This year’s edition increases the exchange value from ₹200 to ₹500 per piece, reflecting heightened consumer participation.
According to the company, the campaign will run from June 12 to July 12, 2026, across all exclusive brand outlets nationwide. It also carries a sustainability message by encouraging reuse and responsible disposal of unused jewellery.
Anirudh Kudva, Chief Revenue Officer at GIVA, said last year’s response exceeded expectations and demonstrated strong consumer interest in value-led exchange programs. He added that the brand is scaling the initiative this year with a higher voucher value and wider retail reach.
GIVA, which began as a silver jewellery D2C brand, has since expanded into gold and lab-grown diamonds. The company currently serves over 2 million customers in India and reported ₹273.6 crore in revenue in FY24, marking a 66% year-on-year growth. It is expected to cross ₹500 crore in overall revenue.
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