Cleartrip has rolled out a new campaign for the fourth edition of its #NationOnVacation (NoVac) summer sale, using nostalgia as a central theme to drive engagement. Anchored in the childhood game ‘Chidhiya Udd’, the campaign film reinterprets the familiar play format to highlight travel as a break from daily monotony.
The film features children playing an imaginative version of the game, where each cue transports participants from ordinary settings into travel experiences such as resorts and outdoor destinations. Through this, the campaign links the idea of taking a spontaneous break with the limited-time sale, nudging consumers to act on pending travel plans.
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, said that NoVac is positioned as more than just a sales property, aiming instead to inspire travel. She noted that while the desire to take a trip often exists beneath the surface of busy schedules, the campaign is designed to serve as a trigger to turn that intent into action, especially when paired with compelling offers.
Govind Bansal, Head of Marketing, Cleartrip, added that the objective was to move beyond transactional messaging and create a culturally resonant moment. He said the choice of ‘Chidhiya Udd’ stemmed from its strong recall value and its ability to evoke a shared sense of joy and escapism.
Independent Creative Director Shikha Gupta said the film attempts to capture the joy of travel as a break from routine, with the playful nature of the game reinforcing the spirit of summer holidays.
The campaign is currently live across digital and social media platforms.
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