HMD has partnered with actor and entertainer Raghav Juyal as brand ambassador for its upcoming smartphone lineup. The move comes as the company looks to strengthen its positioning among younger consumers in India.
As part of the association, Juyal will feature in a 360-degree marketing campaign spanning outdoor, print, digital, social media, video platforms, and influencer-led promotions. The campaign will coincide with the launch of HMD’s new smartphones, which will be available on Flipkart.
Ravi Kunwar, VP and CEO – India, APAC and ANZ at HMD, said the partnership aligns with the company’s focus on building relevance among Gen Z consumers and supporting its next phase of growth. He added that the new product lineup will combine technology with value-driven pricing.
Raghav Juyal said the brand’s approach to technology and focus on creators aligns with his own work, adding that he looks forward to being part of the upcoming campaigns.
The announcement follows a series of recent partnerships by HMD in India, including its association with Rajasthan Royals for IPL activations and a collaboration with Sarvam AI to integrate voice technology into feature phones.
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