Total Sports & Fitness has partnered with the inaugural Mumbai edition of the Times Network Pickleball Grand Prix 2026 as its Exclusive Sports Partner, underscoring its commitment to supporting India's rapidly expanding pickleball community.
Held at Nauti Pickle, The Ballard Pier, on July 23, the Mumbai leg marked the opening event of the 12-city championship and attracted nearly 100 participants from Tier I, Tier II and Tier III cities, highlighting the sport's growing appeal across the country.
As part of the partnership, Total Sports & Fitness sponsored the tournament and presented specially curated sports kits to 20 winners. The kits featured the brand's own TOTAL merchandise, including a T-300 pickleball paddle with a padded cover, a sipper, customised keychain, socks, wristband and kit bag. Every participant also received a TOTAL Privilege Club membership card along with an exclusive discount voucher.
Commenting on the collaboration, Niteen Shah, Founder and Managing Director of Total Sports & Fitness, said the association was about contributing to the growth of a sport that is building vibrant communities across India. He noted that the participation of players from cities across different tiers reflected pickleball's growing momentum and reinforced the company's belief that its role extends beyond retail to fostering sporting culture and active lifestyles.
The Mumbai edition served as the first stop in the nationwide championship, bringing together athletes, enthusiasts and the wider sporting community. Through the partnership, Total Sports & Fitness aimed to encourage greater participation in pickleball while strengthening its presence as a trusted destination for sports and fitness enthusiasts.
The collaboration aligns with the company's broader strategy of supporting grassroots sporting initiatives through on-ground engagement, player rewards and community-driven experiences, further contributing to the development of India's evolving sports ecosystem.
