Klook India has unveiled its new summer travel campaign featuring filmmaker and choreographer Farah Khan, encouraging Indian travellers to rediscover familiar destinations through fresh and unexpected experiences.
Set in Singapore, the campaign follows Farah Khan as she revisits the city alongside her personal chef Dilip, for whom the destination is entirely new. The narrative plays on their contrasting perspectives one shaped by familiarity and the other by first-time curiosity—highlighting how even well-known destinations can offer unexplored moments.
The digital-first campaign has kicked off with a trailer on Klook India’s Instagram handle, with three short-form episodes and a full brand film slated for release in early May across Instagram and YouTube.
Through this campaign, Klook aims to tap into a growing travel trend among Indian consumers—moving beyond standard itineraries and algorithm-driven recommendations to embrace more personalised, spontaneous and locally immersive experiences.
According to Klook’s latest Travel Pulse Study, nearly two in five Indian travellers are actively seeking lesser-known alternatives alongside popular attractions, with Gen Z leading this shift. Meanwhile, almost half of millennial travellers prefer spending more time in fewer destinations to build deeper cultural connections.
Commenting on the campaign, Shivam Tyagi, Marketing Lead, Klook India & Middle East, noted that while Indian travellers today are more informed than ever, many holidays still tend to follow similar patterns. He emphasised that the campaign is an invitation to travellers to move beyond “top-ten lists” and rediscover destinations through curiosity and personal exploration.
As a pan-Asia travel experiences platform, Klook offers bookings across attractions, tours, local transport and experiential stays in over 2,700 destinations globally, aiming to help travellers uncover both iconic highlights and hidden gems.
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