Liqvd Digital India has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore initial public offering (IPO) on the BSE SME platform, marking a significant step in its growth strategy focused on artificial intelligence and integrated digital marketing.
The proposed IPO comprises a fresh issue of equity shares aggregating up to Rs 37 crore along with an offer for sale by certain promoter shareholders. The listing is subject to regulatory approvals and prevailing market conditions.
According to the DRHP, a portion of the proceeds from the fresh issue will be utilised to acquire the remaining 23.21% stake in AdLift Marketing, following Liqvd Digital's majority acquisition of the company in April 2025. The move is expected to strengthen the company's integrated digital marketing offerings.
The company also plans to invest Rs 915.45 lakh in establishing a Full Scale VCP Hub, a facility aimed at enhancing its AI-led content creation and digital marketing capabilities.
Liqvd Digital said it continues to invest in artificial intelligence, automation and proprietary technology platforms. Its AI lab, Tesseract, developed by the AdLift Group, supports campaign execution, content automation and audience insights, while also enabling brands to monitor visibility across AI-powered search platforms such as ChatGPT, Perplexity and Gemini.
Commenting on the proposed IPO, Arnab Mitra, chairman and managing director of Liqvd Digital India, said, "Brands today are looking for partners who can bring together creativity, technology and performance under one roof. That has been our focus, and the proposed IPO marks an important milestone in our journey."
He added that while AI is transforming content creation and personalisation by improving efficiency and reducing turnaround times, human creativity remains central to effective marketing. "Our approach is to combine the power of AI with creative thinking to deliver better outcomes at scale," Mitra said.
The company said it will continue investing in AI, automation and proprietary digital platforms to strengthen its integrated marketing capabilities, improve operational efficiency and support long-term growth.
