Hyundai Motor India Launches Women’s T20 World Cup Campaign ft. Smriti Mandhana and Jemimah Rodrigues

Hyundai Motor India Limited (HMIL) has launched its latest brand campaign ahead of the ICC Women’s T20 World Cup 2026, featuring brand ambassadors Smriti Mandhana and Jemimah Rodrigues.

The campaign builds on the momentum of Hyundai’s earlier ICC Men’s T20 World Cup initiative, “Deewane India ka Deewana Humsafar,” while presenting a distinct narrative focused on women’s cricket and its growing fan base in India. The film highlights the determination, skill and rising influence of women cricketers, reinforcing Hyundai’s long-standing association with the sport.

At the heart of the campaign is a bold message — “We took ‘gentle’ out of the game” — which challenges the traditional perception of cricket as a “gentleman’s game.” Through powerful visuals, the film showcases how women athletes are breaking stereotypes, pushing boundaries and reshaping the way the sport is experienced and celebrated in India.

Commenting on the launch, Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said sport has the power to unite communities and inspire emotions, adding that the strong response to Hyundai’s earlier campaign reaffirmed the deep bond between cricket and its fans. He noted that the new campaign aims to celebrate the growing influence of women’s cricket and spotlight players like Mandhana and Rodrigues who continue to inspire millions.

As part of its continued partnership with the ICC as a Premier Partner, HMIL will also roll out curated digital content and fan engagement initiatives during the tournament. The brand said these efforts aim to amplify excitement around the Women’s T20 World Cup 2026 and deepen its emotional connection with cricket audiences.