PR and Communication

Basu moves from Voltas Beko, where he led Marketing, Product & Ecommerce

Bhatia looks back at the defining moments of her career and ahead at a PR landscape where credibility, judgement and strategic counsel will matter more than ever.

The Former PwC Chief Marketing and Communications Officer reflects on her three-decade journey, the Satyam crisis, the changing role of PR, and more.

The partnership will expand Adfactors PR’s presence in Asia Pacific while giving SenateSHJ access to an international network and greater scale

From leading communications at some of India’s leading organisations to embracing entrepreneurship, sustainability and academia, Arun Arora, Head and Director, Strategy & Communications, Chetak Foundation, reflects on his 35-year journey and the evolving future of communications.

The founder of Goodword Media Services looks back on her unconventional journey in PR, the transformation of fashion and retail communications, the rise of paid PR and influencers, and more.

Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner.

The Chief Communications Officer of Godrej Industries Group reflects on his unconventional journey, the evolution of PR from media relations to trust-building, and where the future belongs.

The appointed agency will lead integrated marketing and communications for the tournament across South Africa, Zimbabwe and Namibia

Industry leaders highlight the importance of trust, curiosity and lifelong learning as DSC announces scholarships, corporate awards and placement opportunities for the new cohort.

The expansion strengthens the communications firm's international footprint, adding Australia to its network across India, the UAE, Singapore and the US.

The experts at BrandCommunion Convergence Summit discussed that critical thinking, ethics and strategic decision-making, not prompt writing alone, will determine success in the AI era.

As part of the partnership, Adfactors PR will work closely with Namdev Finvest to strengthen the company's corporate reputation and leadership positioning while driving an integrated communications programme spanning media relations, thought leadership, corporate storytelling, investor communications and brand visibility.

Speaking at BrandCommunion Convergence Summit, BJP Haryana State Head – Social Media Department Arun Yadav said data is the "new diamond".

Strategic expansion reinforces SPAG FINN’s integrated communications capabilities for GCCs as Hyderabad evolves into one of the world’s fastest-growing innovation and leadership hubs.

As India's leading creative economy conference returns to NCPA, Mumbai, on August 6–7, 2026, The Other Circle steps in as communications and PR partner for CultureCon's fourth edition.

A panel at Brand Communion Convergence Summit brought discussion on how the industry calls for structured RFPs, pitch fees and fewer participants.

Industry leaders share why speed, verification, transparency and stakeholder trust are becoming the cornerstones of crisis communication as AI-generated misinformation reshapes brand reputation.

Avian WE Group CEO Nitin Mantri says brands must optimise for AI discovery, invest in earned media and build authentic, multi-platform storytelling to stay relevant.

As AU SFB’s pan-India communications partner, Adfactors PR will lead integrated communications across corporate reputation, leadership positioning, thought leadership, brand storytelling, and strategic media engagement.

The upgraded app introduces DYNA, a conversational AI assistant, alongside multi-channel tracking, real-time analytics and AI-powered media intelligence tools.

She will lead integrated communications for MiPhi Semiconductors and Bhagwati Products, focusing on corporate reputation, media relations and strategic storytelling.

Former independent communications consultant for Netflix, Vogue and Reliance brings nearly two decades of experience across journalism, publishing and corporate communications.

Jagad joins from Adfactors PR, where he spent nearly 15 years leading corporate communications, reputation management and public affairs mandates.

The summit will feature discussions on business growth, GEO, brand reputation, the creator economy, AI and public affairs, alongside the BrandCommunion Icons and Titans 2026 honours.

The mandate will be managed by the consultancy’s Bengaluru office and marks a significant addition to its growing culture and communities portfolio in the city.

The consultancy, co-founded with Suman Nath, will offer senior-led counsel on reputation management, corporate storytelling, crisis communications and executive positioning.

The communications professional joins the company with over 13 years of experience across manufacturing, automotive and consumer technology sectors.

Industry grows 11% to Rs 3,230 crore in FY26; government and start-ups emerge as key client segments while AI investment and reputation-led communications redefine the profession.

Former Netflix India communications leader will oversee brand, content and corporate communications across India, Japan and Southeast Asia.

The veteran corporate communications and public affairs professional reflects on witnessing India's economic transformation from the front row, the evolution of PR, and why judgement, curiosity and credibility will always outlast technology.

The mandate covers corporate communications, media engagement and brand visibility as Vashi looks to strengthen its market positioning and stakeholder outreach.

The SPAG Managing Partner reflects on his unconventional journey into public relations, the evolution of healthcare communications, lessons from navigating high-stakes situations, and more.

Recognising agency founders and communications leaders who are shaping India's communications industry.

The firm appoints Sushant Vithaldas to lead India and Rithan Vijaya to head Southeast Asia, as it scales its regional creator-led marketing capabilities under global creator chief Kenny Gold.

The Founder and CEO of Kaizzen reflects on an accidental entry into communications, the lessons of COVID, and why trust and human intelligence will remain PR’s most valuable assets.

Veteran strategist with three decades of experience across the Government, industry bodies and corporate India will deepen Astrum’s policy advocacy and regulatory affairs capabilities.

Former MSLGROUP India executive joins as senior vice president, returning to the communications industry after a year-long career break.

Fractional Communications Advisor Mrinall Dey reflects on a career shaped by conviction, crisis management, and the belief that communications is not about protecting reputations, but helping organisations earn them.

Communications professional introduces a senior-led global agency platform offering PR, creative services, stakeholder engagement and AI-enabled intelligence, built to address evolving industry needs as technology reshapes the communications landscape.

Roma Balwani, Independent Director at Vedanta Power, reflects on her unexpected entry into PR, defining career moments, crisis leadership, and how the discipline has evolved into a digital-first, business-critical function rooted in trust and purpose.

Communications agency to enhance visibility for Chalet Hotels and its premium lifestyle brand Athiva Hotels & Resorts across business, financial and ESG platforms.

A seasoned communications leader reflects on the shifting role of PR from media relations to business strategy, crisis navigation, and shaping trust in an increasingly fragmented, digital-first world.

Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited .

With over 17 years of experience, Goswami brings deep expertise in corporate and technology communications from her tenures at Burson and Oracle.

The General Manager – Public Relations at National High Speed Rail Corporation Ltd. reflects on her journey in communications, importance of authentic storytelling, and more.

Will lead internal and external communications across nine global locations and support the company's strategic business objectives.

Fortis Healthcare's Ajey Maharaj discusses navigating high-stakes communications, managing reputation, and the changing role of PR in a digital-first world.

Builds on nearly a decade of multi-location India operations with a client portfolio of global and Indian industry-leading brands.

In this conversation, he reflects on his journey, navigating global crises, the evolving communications landscape, and the growing importance of trust, authenticity, and business acumen in PR.

Renowned authority on corporate governance, sustainability, and finance to guide Astrum.

From handling mergers and high-stakes crises to balancing leadership with motherhood, Deepa Dey reflects on the changing world of public relations, the pressures behind the profession, and why authenticity will remain its most valuable currency.

Sharma rejoins Burson after a 12-year stint at Ford Motor Company, where he most recently led communications for international markets.

Agrawal joins Force Motors from Mahindra & Mahindra, where he spent over nine years leading marketing and digitisation initiatives across the MTBD and CE Division.

From leading large-scale transformations to shaping purpose-led communication, Singh shares insights on credibility, stakeholder trust, and the growing strategic role of PR in a digital-first world.

Mahapatra positions Ampera as a response to evolving communications, built through months of testing and refinement with a focus on intent-led impact.

From witnessing a family business decline to creating a globally expanding PR firm, Pathak shares lessons on resilience, consistency, and the evolving role of communications in a digital-first world.

From Alcatel and GE to Bayer, she shares how communications has moved from media relations to a strategic force driving purpose, influence, and long-term impact.

Anup Sharma, PR & Strategic Communication Advisor, reflects on his lateral entry into the field, a three-decade journey across corporate, government, and development sectors, and more.

Bhavani Giddu, CEO, Footprint Global Communications, reflects on her unconventional career path, the evolution of PR in a digital-first world, and why purpose, trust, and authenticity are at the heart of modern communications.

He reflects on his journey, the philosophy behind Actimedia, and why trust and patience define effective PR.

Over 34% of applicants qualify through a rigorous multi-stage evaluation, reinforcing AIPR as a benchmark for emerging PR talent in India.

Issue priced at ₹95–98 per share; total IPO size estimated at ₹40–41.7 crore with listing expected on May 11.

The CommsCredible founder reflects his journey, key decisions, and how consistency and trust shape lasting impact in modern communications.

Balakrishnan to serve as Group Head – CSR while continuing to lead corporate communications.

From navigating PR’s early days to becoming a global voice, Ahuja reflects on credibility, leadership, and the evolution of reputation management in a digital-first world.

Abhinav Kanchan, President & Group Head, Puravankara Ltd, on navigating three decades in PR, building trust in high-stakes environments, and why honest communication remains the industry’s strongest currency.

As part of the mandate, The Good Edge will handle corporate communications, media relations, public affairs, corporate reputation management, and crisis communications for Westlife Foodworld. The scope also includes communication responsibilities for the Ronald McDonald House Charities India.

The agency to amplify brand visibility and highlight AI-led consumer intelligence offerings.

From a three-member Delhi office to a 250+ team across 12 locations, Kaizzen marks 18 years of growth fuelled by belief, relationships, and a commitment to keep evolving without getting comfortable.

Brings 19 years of experience in reputation management, brand building, and strategic communication.

The mandate will include business and investor communications, category storytelling, and long-term narrative building.

A curated BrandCommunion list celebrating industry veterans and new-age leaders driving impact, influence, and the evolution of communications in India presented in alphabetical order.

To unpack this fast-evolving landscape, we launch a new editorial series The AI Mandate. In the first edition, we speak with Mallika Sinha, communication and brand strategist.

The mandate includes integrated media relations and executive communications to strengthen Redseer’s positioning in India’s fast-evolving consumer and digital landscape.

In her new role, Zabeen will lead integrated communication strategies and work towards enhancing Luxor’s brand visibility across platforms.

Compass Communications, founded by Rohan Srinivasan and Rafi Q Khan, works with clients across sectors such as BFSI, automotive, technology, education, consumer tech, real estate, and healthcare. The agency has operations in Delhi NCR, Bengaluru, Kolkata, and Chennai.

BrandCommunion has recognised 25 homegrown PR agencies delivering impactful work in today’s fast-paced communications landscape. Here’s a look at who made it into the list.

To unpack this fast-evolving landscape, we launch a new editorial series The AI Mandate. In the first edition, we speak with Subir Moitra, Sr. Advisor – Market Ecosystems, Grant Thornton Bharat.

This Women’s Day, Brand Communion spotlights the pioneers whose leadership helped define the early years of India’s public relations industry.

As part of our new editorial series, The AI Mandate, we speak with Sulakshna Mukherjee, Associate Director & Head of Communications – McDonald’s India (West & South), on how communications leaders are navigating AI’s growing influence on strategy, reputation, and stakeholder engagement.

To unpack this fast-evolving landscape, we are launching a new editorial series titled The AI Mandate. As part of this initiative, we spoke with Jagruti Kirloskar, Brand & Communications Leader.

To unpack this fast-evolving landscape, we are launching a new editorial series titled The AI Mandate. As part of this initiative, we spoke with Shalini Singh, Independent Director & Former Brand & Communications Head RPG Group, Holcim India and Tata Power.

To unpack this fast-evolving landscape, we are launching a new editorial series titled The AI Mandate. As part of this initiative, we spoke with Paroma Bhattacharya, Senior Communication Leader.

Prior to this role, she was with the e-commerce platform Amazon.

The former journalist exits streaming platform after nearly seven-and-a-half-year stint.

To decode this rapidly evolving landscape, we are launching a new series titled The AI Mandate. As part of this initiative, we spoke with Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement.

Following a multi-agency pitch, the ecommerce major has consolidated its communications portfolio, awarding corporate PR to Weber Shandwick while retaining Avian WE for consumer communications.

To examine this rapidly evolving landscape, we are introducing a new series titled The AI Mandate. As part of the series, we spoke with Madhurima Bhatia, Head of PR, Media Engagement & Partnerships, India & APEC, Ipsos India.

To decode this rapidly evolving landscape, we are launching a new series titled The AI Mandate. As part of this initiative, we spoke with Jitender Arora, Founder and CEO of Beyond RisX.

Siddharth Panicker will head the Mumbai office, while Karthy Prasanna will lead the Bengaluru office; both will report to Bhavna Jagtiani.

Zeno Group unveiled its Clarity 2030 report at an on-ground event organised in partnership with Salt Discovery Media.

The launch comes as India sees rapid adoption of generative AI tools, changing how consumers discover and evaluate brands.

Ruder Finn will lead corporate and product communications across devices, IoT, and ecosystem in India

In his new role, Ghosh will report to Campbell Wilson and continue to support the airline’s ongoing transformation efforts.

Media reports suggest internal discussions on asset sales as WPP seeks to streamline operations and sharpen strategic focus.

India’s largest independent public relations firm breaks into global financial communications elite, reflecting its strength in corporate reputation and capital markets expertise.

India-based communications agency The PRactice becomes latest partner in global PR consortium PROI Worldwide, expanding network’s footprint and capabilities in technology and integrated communications.

Seasoned brand and communications strategist Diksha Sahgal steps into a leadership role to shape IndoBevs’ integrated communications amid expanding domestic and global presence.

Parent group unifies two major PR firms under one leadership as part of a strategic overhaul of its communications arm.

Both Zach and Rishi bring over three decades of management and entrepreneurial experience to ON PURPOSE

Strategic leadership hire aims to strengthen agency’s business growth and client engagement capabilities.

Mandate to cover NSE Group businesses with focus on consistent messaging and stakeholder engagement

Former PepsiCo communications leader to oversee corporate, brand and crisis messaging across India and global markets

From CES insights to regional data, the network says Asia-Pacific marketing is entering an era where machines decide, consumers collaborate and brands sell identity, not just products.

Agency strengthens BFSI portfolio as 119-year-old cooperative bank looks to sharpen brand positioning and stakeholder engagement

Partnership aims to sharpen brand positioning, strengthen founder-focused narrative, and boost visibility across India’s fast-growing fintech ecosystem.

Partnership aims to strengthen IMHA’s public engagement and expand national conversations on inclusive mental healthcare.

Companies with stronger public standing deliver up to 4.78% higher unexpected shareholder returns, reshaping how reputation is valued in boardrooms

Former Volkswagen communications lead to steer media strategy as automaker readies new product launches and brand push

Survey of 23,000 young professionals finds work-life balance, learning opportunities and mental wellbeing shaping career choices in corporate India

The consultancy expands its service portfolio with a new AI-led unit aimed at data-driven campaigns and future-ready communications.

He played a pivotal role in driving growth, deepening client relationships, and sharpening Ruder Finn India’s competitive edge.

AI-driven skincare brand aligns with women’s cricket to deepen Gen Z outreach through a multi-platform campaign

Public sector lender ropes in CPR to sharpen messaging, boost stakeholder outreach and build a unified narrative

Former VML India president Saurabh Saksena has launched SAULV, an integrated communications agency that places artificial intelligence at the centre of its marketing and strategic communications offering.

The collaboration will see One Source take charge of shaping a unified corporate narrative, elevating leadership visibility, and strengthening stakeholder engagement, crucial elements as Bata adapts to evolving consumer preferences and increasingly competitive market dynamics.

New Delhi: Swiss luxury watchmaker LONGINES has appointed Indian actor Sara Ali Khan as its new Friend of the Brand, strengthening the company’s presence in the Indian market and reinforcing its long-standing association with elegance and heritage.

Netflix has appointed Dani Dudeck as its new chief communications officer, according to media reports. Dudeck will assume the role on January 12, 2026, reporting to Netflix co-CEO Ted Sarandos. The position has remained vacant since the exit of Rachel Whetstone earlier this year.

The Hinduja Group has strengthened its leadership bench with the appointment of Diana Monteiro as Vice President – Branding and Corporate Communications

Gutenberg, one of India’s most established advertising and communications networks, has unveiled a major strategic transformation