Pepsi ropes in Ahaan Panday and Aneet Padda as new Gen Z faces

Pepsi, one of the flagship brands from PepsiCo India, has signed actors Ahaan Panday and Aneet Padda as the newest faces of the brand. The partnership marks the beginning of Pepsi’s latest pop culture-led campaign, with the duo set to headline an upcoming initiative aimed at connecting with Gen Z audiences.

Ahead of the official announcement, Ahaan and Aneet had teased their followers with hints about their “biggest trailer yet”, fuelling speculation online about a film-related reveal. However, Pepsi flipped the narrative with a cheeky twist: the much-discussed “trailer” turned out to be a fully decked-out Pepsi Vanity Trailer. The playful bait-and-switch quickly caught the attention of fans and social media users.

Pepsi has long positioned itself at the centre of youth culture and self-expression, with a challenger mindset and a focus on bold, unapologetic energy. By bringing Ahaan Panday and Aneet Padda on board, the brand aims to align with a new generation of cultural voices.

The campaign introduces a Pepsi-branded vanity trailer designed as a hangout space, featuring industrial-inspired interiors, signature Pepsi branding and a fully stocked Pepsi fridge. The concept brings together elements of fandom, pop culture and the brand’s signature attitude.

Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said the brand has always partnered with emerging talent that helps shape youth culture. “When it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement. Flipping the script with the ‘biggest trailer yet’ felt like a fresh way to capture attention and shake up the feed,” he said. “Ahaan and Aneet bring an effortless chemistry and the kind of unfiltered energy that reflects the unapologetic spirit of Pepsi.”

Speaking about the collaboration, Ahaan Panday said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special. I’m excited to be part of a legacy that has such a strong connection with the youth.”

Aneet Padda added, “Pepsi embodies the fearless confidence I connect with. The campaign feels natural — playful, spontaneous and full of energy. I’m thrilled to be associated with a brand that has always been such a strong part of popular culture.”