American Tourister has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch an exclusive Harry Potter collection in India.
The range, comprising backpacks, luggage, crossbody bags, drawstring bags and stationery accessories, is now available across retail channels, coinciding with the start of the new academic season.
Designed for two distinct age groups, the collection includes an 'Under 10' range featuring Hogwarts School of Witchcraft and Wizardry-themed school backpacks, lunch bags, pencil cases, drawstring pouches and hard-sided luggage.
An 'Early and Pre-Teen' range offers a more understated, house-inspired design language across backpacks, crossbody bags, drawstring bags and luggage.
Across both ranges, the products combine functionality, durability and self-expression, featuring Harry Potter-inspired graphics, silicone zip pullers and interchangeable Velcro house badges for personalisation. Select products in the children's range also include Quidditch-themed stickers and Crookshanks zip charms.
The collection is complemented by coordinated accessories, including lunch bags, pencil cases, drawstring bags and crossbody bags, allowing fans to create matching school and travel sets inspired by the Harry Potter universe.
Anushree Tainwala, Chief Business Officer, American Tourister India, says, "The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary."
The Harry Potter x American Tourister collection is available across American Tourister retail stores, leading luggage and lifestyle retailers, Amazon and the brand's official online channels.
Priced from ₹250 for accessories, ₹1,690 for backpacks and ₹4,290 for luggage, the collection aims to offer options across price points for young Harry Potter fans and their families.
