AbhiBus, the bus business of ixigo, has rolled out a new campaign titled ‘Full Transparency’, featuring choreographer-actor Prabhu Deva.
The campaign introduces a transparent bus as a central visual device to highlight AbhiBus’ focus on providing greater visibility and clarity in bus bookings. Through a series of films set in everyday travel scenarios, the campaign showcases features such as 360° bus photos, details on bus age, safety checks, and roadside assistance.
The initiative aims to address a common concern among travellers—uncertainty about the quality and condition of buses at the time of booking—by offering more detailed and upfront information.
Commenting on the campaign, Prabhu Deva said the concept is rooted in a simple and relatable insight: passengers often lack clarity on what they are booking. He added that the campaign demonstrates how users can now access comprehensive details, including amenities and virtual tours, before confirming their tickets.
The campaign films conclude with the message, “AbhiBus Full Transparency, journey ellam jolly.”
