adidas elevates Sartaj Kadian to Director – Digital Marketing

Sportswear major adidas has promoted Sartaj Kadian to the role of Director – Digital Marketing, strengthening its digital leadership within the organisation.

Kadian announced the development via a LinkedIn post, expressing enthusiasm about the new role and his continued journey with the brand.

He has been associated with adidas for over five years, most recently serving as Senior Manager – Performance Marketing. In that role, he led the performance marketing function across the MENA and CIS regions. Prior to this, he worked as Manager – Brand and Performance Marketing at the company.

Before joining adidas, Kadian was with Landmark Group, where he handled digital marketing, CRM, and analytics, focusing on omnichannel strategies and customer engagement.

Earlier in his career, he held roles at McKinsey & Company as a Senior Analytics Analyst and at Mu Sigma as a Data Scientist.

In his new role, Kadian is expected to lead adidas’ digital marketing efforts, focusing on driving consumer engagement and strengthening the brand’s presence across key markets.