HMD partners with Flipkart to launch 2026 smartphone line-up in India

Human Mobile Devices (HMD) has announced a collaboration with Flipkart to bring its 2026 smartphone line-up to consumers in India. As part of the partnership, HMD’s first smartphone launch in the country for 2026 will take place on Flipkart, which will serve as a key e-commerce partner alongside other online and offline retail channels.

The move comes as HMD continues to expand its presence in India, with a focus on design, durability, and repairability, while also integrating AI-led features across its device portfolio. The launch of its first smartphone of 2026 marks another step in the company’s growth strategy for the Indian market.

Through the collaboration, HMD aims to leverage Flipkart’s extensive reach and supply chain network to make its devices more widely available across metro cities as well as Tier 2 and Tier 3 markets.

The company plans to introduce smartphones across key price segments between ₹10,000 and ₹20,000, targeting consumers seeking affordable and reliable devices equipped with AI-enabled features. HMD’s first smartphone under this partnership is expected to be unveiled in the coming months, followed by a phased rollout of additional devices over the next two to four months.

Commenting on the collaboration, Ravi Kunwar, CEO and VP, HMD India and APAC, said, “We are excited to collaborate with Flipkart as one of our key e-commerce partners as we gear up to launch the first HMD smartphone of 2026 in India. Flipkart’s extensive reach and strong consumer connect will play an important role in bringing our latest innovations to customers across the country. As part of our broader distribution strategy, Flipkart will serve as a key e-commerce partner alongside other retail channels as we continue to deliver human-centred design and accessible technology to more consumers.”

Ajay Veer Yadav, Senior Vice President at Flipkart, added, “Flipkart remains focused on enabling India’s digital ambitions by ensuring customers have access to the latest mobile innovations. Our strategic collaboration with HMD brings their upcoming smartphone portfolio to millions of consumers across the country. With our expansive distribution network and flexible affordability offerings, we are well-positioned to make cutting-edge devices more accessible and inclusive. Together, we aim to accelerate HMD’s growth in India while delivering a superior experience to customers.”